like anything else, it requires practice.
by august aquila
max: maximize productivity, profitability and client retention
i have often been asked, “what is the best way to prepare professionals to bring in new business?” i think the people who ask this question are trying to find an easy answer to a more complex issue.
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unfortunately, there is no single approach that will do the job. but now, having said that, let me offer you the following four approaches that will give you some idea of what to do. as the saying goes, “different strokes for different folks.” so, use the ones that work best for your firm and the individuals in it.
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