the good news? you can do this yourself.
by august aquila
max: maximize productivity, profitability and client retention
great marketing tactics can take time, money and a great deal of sweat to plan and execute. cpas who appreciate the power of marketing are frequently anxious to jump right into the implementation process without doing any planning. but do they really know what the marketplace wants from them? sometimes gut feelings are right, but few firms can afford to act on intuition alone.
more by august j. aquila
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investing marketing dollars with confidence requires a thorough understanding of your practice, its people, the marketplace and your competitors. an audit-based marketing plan lets you do just that. this article provides both the theoretical and practical knowledge needed to perform a marketing audit, then develop marketing objectives.
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