accounting grads get a 3.7% raise
accounting firms hire the most, pay less.
the average salary for accounting majors is averaging up 3.7 percent to $50,500, according to a new survey of college graduates and the employers who hired them.
here’s what you’re looking for: 卡塔尔世界杯常规比赛时间 research
75% of ceos see shortfalls in accounting for value
survey unveiled at launch of new credential.
about 75% of the world’s ceos say more emphasis should be placed on measuring the value of non-financial assets such as intellectual capital and customer relationships to drive long-term performance.
but just 51 percent of nearly 300 ceos surveyed in 21 countries say their organizations currently measure the value of non-financial assets well or very well. and only 12 percent now turn to their finance teams for help with the task.
free instant download for 卡塔尔世界杯常规比赛时间 pro member
for the full report, click: read more →
seven tweaks for your engagement letters
get paid and avoid misunderstandings with your clients. by steve erickson in some firms, engagement letters are treated as an afterthought even though they are required as a part of any quality control system. this lack of attention to the detailed management of an engagement often leads to misunderstandings, scope creep, upset clients and increased write-downs. here are a few thoughts on how you might improve this process: read more →
thank you, cpa practice advisor
卡塔尔世界杯常规比赛时间 founder named “top thought leader.”
for the second year in a row, rick telberg, president and ceo of bay street group llc, which publishes 卡塔尔世界杯常规比赛时间, has been named one of the top 25 thought leaders in the tax and accounting profession by cpa practice advisor magazine.
telberg joins honorees greg anton, cpa; l. gary boomer, cpa.citp; jim boomer, cpa.citp; jim bourke, cpa.citp,cff; david cieslak, cpa.citp; gale crosley, cpa; chris frederiksen, cpa; michelle golden, cpf; john higgins, cpa.citp; tom hood, cpa.citp; randy johnston; roman kepczyk, cpa.citp; allan koltin, cpa; mark koziel, cpa; barry melancon, cpa; james metzler, cpa; edi osborne; rick richardson; m. darren root, cpa.citp; gary shamis, cpa; donny shimamoto, cpa.citp; doug sleeter; brian tankersley, cpa.citp; and jennifer wilson.
the 2012 marketing plans of the best firms
high-performing firms look to leap ahead of low-performers with a few key strategies.
by rick telberg
a new study by 卡塔尔世界杯常规比赛时间 shows that high-performing firms and low-performing firms are following markedly divergent marketing and practice development strategies as they battle through a sluggish economy.
the complete 179-page study, “marketing and business development strategies at accounting firms – 2012 survey report, with commentary and analysis,” is available for purchase by 卡塔尔世界杯常规比赛时间 parent bay street group llc. the study shows trends within the profession, but also distinguishes between high-performing firms and low-performing firms, based on time-tested proprietary 卡塔尔世界杯常规比赛时间 criteria. in this study, high performing firms are far more likely than low performing firms to enjoy marketing successes. the data for this report was gathered over the course of more than two years and includes the responses of about 588 practitioners. the margin of error is plus or minus about 3 percentage points at a 90% confidence level. click here to learn more.
the top 12 tax return preparation errors
get the instant download: ed mendlowitz’ tax season opportunity checklist kit. free to pro members.
ed mendlowitz, cpa and partner at withum cpas in new brunswick, n.j., has survived more than 40 tax seasons and built a thriving book of business.
he knows a thing or two about how to run an office in busy season. over the years, he has compiled this handy list of the most frequently found errors in tax return preparation:
1. number transposition and spelling errors. this includes income and deduction amounts and client social security numbers, addresses and zip codes. spelling errors should also be avoided – they indicate a lack of attention to what you are doing. read more →
how one california accounting firm may be revealing the future of the profession
new business model breaks the mold.
by bruce w. marcus
professional services marketing 3.0
of all the emerging changes in the world of professional services marketing 3.0, few are as innovative as the accounting firm seiler llp in silicon valley’s redwood city.
five steps to turn linkedin into a lead-generating machine
start by optimizing your company page.
by becky livingston
royal apple marketing
so you listed your company on linkedin, but maybe you have forgotten all about it—until now. here are a few tidbits on ways to leverage your linkedin company page to your benefit, including generating leads. read more →
sign of the times? next global ceo of ernst & young isn’t an accountant. he’s a lawyer.
and a washington lobbyist.
but is he exactly what e&y needs as regulators bear down on the big four?
are the top 100 firms past their prime?
that’s the question you need to ask when you look at public accounting report’s latest top 100 firms survey. according to par, more than half of the firms grew 1% or less and a third actually suffered revenue declines. (to subscribe … continued
big four global revenues ride historic highs
rebound led by growth in emerging nations.
the years 2009 and 2010 may have been tough years for the big four amid a global financial crisis. but they clearly rebounded in 2011. and, the authors of a new report say, “the outlook for 2012 and beyond is quite optimistic.”
5 ways to strengthen your email marketing
and how to prove they work.
by becky livingston
royal apple marketing
it’s a new day and you’re starting your marketing strategy with a welcome message to new clients. you want to engage them from the start, yet, know they might not remember how you got their name in the first place.
click here to see more from becky livingston on 卡塔尔世界杯常规比赛时间.
to help get you started, here are a few staples to include in your welcome message: read more →
pwc emerges as the fave firm for top grads
poll shows what it takes to land the best students.
public accounting report’s 30th annual poll of college accounting professors shows that if their best student had a choice, that student would choose pricewaterhousecoopers to start their career.
(to subscribe to public accounting report for $476 a year,
call 800-248-3248, or email cust_serv@cch.com.)