13 new rules for accounting marketing

alan vitberg
alan vitberg

adapt and grow. or don’t and you won’t.

by alan vitberg
vitberg llc

new rules about marketing and business development are at hand, and firms that adapt early are those that will grow, not unlike their predecessors who capitalized upon transformative changes that occurred over two decades ago.

here’s a “baker’s dozen” of those new rules that can transform your firm’s marketing and business development, and take it to new heights:

  1. start thinking about marketing as an investment, not just an expense.
  2. demand accountability from everyone. read more →

tax season 2011 disappoints some

despite economic recovery, many firms seem unable to capitalize on new opportunities. click here to join the tax season 2011 survey; get the results.

march survey results show 18% of accountants reporting "much" better overall results than a year ago and 26% reporting "somewhat" better results. source: 卡塔尔世界杯常规比赛时间 research

tax accountants are finishing the 2011 busy season with stronger results than they expected, but – perhaps surprisingly — not as strong as last year, despite somewhat improved economic conditions.

卡塔尔世界杯常规比赛时间 research suggests that many accounting firms may have over-reacted to the 2007 market crash by cutting staff and billing rates, leaving them unprepared to capitalize on the opportunities of the 2011 recovery.

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no surprise: the best firms pay more

but they bill for it too.

annual compensation. source: inside public accounting via 卡塔尔世界杯常规比赛时间

the best firms, according to inside public accounting, start paying more from the first day and from the bottom up. for instance, ipa’s best of the best pay new graduates about $55,000, compared to $50,000 at their competitors — a 10% advantage that generally carries through every job level. read more →

late hiring splurge for busy season?

accounting and bookkeeping sector adds 20,200 jobs in march. it was the biggest single-month jump in a long time and it’s still subject to revisions, but government statisticians say the accounting and bookkeeping sector added 20,200 jobs in march, boosting … continued

smallest of small biz hurting the most

small business optimism slumps in march, according to surepayroll.

the index fell two percentage points from february to 69 percent in march, with hiring is down 2.2% year-to-date. “while large businesses, medium-sized businesses and even larger small businesses may be seeing improvements in hiring, the smallest of businesses aren’t,” the company said.
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how do accountants define “success?” [survey]

hint: it’s not all about money. and your answers could help you to better understand your clients.

how do you define success? join the survey, see what your peers are saying.

in a 卡塔尔世界杯常规比赛时间 straw poll of accountants about their notion of “success,”  the overwhelming majority are telling us that building a growing business or advancing in their career is not necessarily the most important goal. and career and business may not be as important as you think.

real-time results:


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the 24 personalities of individual tax returns (and the clients behind them)

editor’s note: one day at the offices of frank j. pavlica cpa in inverness, ill., it dawned on the folks that tax returns, like clients, have their own personalities. so far, they’ve identified at least 24.

by elisabeth whitlock, jane hamer, susan holberg, marilyn aman and frank pavlica, who adds, “jane is the office manager, elisabeth, susan and frank are cpas and marilyn is the best tax person around.”

having prepared tax returns for a number of years, we have come to the conclusion that individual income tax returns have their own personalities as do the taxpayers that they represent.

take for example, the tax return that has w-2 income that just won’t quit but does not have any investment income.  we call this one the (1) “spender” because i always wonder “where the money went.”  but when you ask the question, the answer is usually “i don’t know where the money went, but if you find it, let them know.”  (i never found it.)

we have the opposite—the (2) “savers.” they are the ones that have huge amounts of interest and/or dividend income compared to their w-2 income. they have many bank accounts and own many individual stocks.  so, they want each piece of income listed separately on the tax return instead of showing it any other way. too bad the banks don’t give away free gifts anymore—these people would be able to fill warehouses.

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think middle-class taxes are high?

you’re right.

the middle-class has been picking up more of the tab for federal spending since the late 1980’s, and the rich have been paying progressively less. above-average burdens, for instance, appear thick and red and below-average thin and blue.

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