joe montgomery: find the sweet spot of the right clients, right services and right prices

an engaged team with a great culture is better than landing at the perfect ratio of payroll to revenue.

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the disruptors
with liz farr for 卡塔尔世界杯常规比赛时间

before joe montgomery started his firm, he had an epiphany.

he asked himself, “why would i ever want to own a firm, if that’s what it looks like?”

he saw firm leaders chained to their desks, working long hours and dealing with waves of turnover.

“there’s got to be a different way to do it,” he thought.

after too many 100-hour weeks with a wife and three kids he never saw, he reached his breaking point and exited his family firm to start his own firm and his coaching business,groupup.

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his focus in his accounting firm and in groupup is finding that sweet spot of the right clients, right services and right prices. the first step is “making sure we have the right people in the right structure with the right motivators behind it. those three components can build an unstoppable team,” montgomery explained. next, he said, “on the client side, we do the right service that’s in our wheelhouse, that we can consistently deliver to the right client…and for the right price, so we have enough money coming in the door.”

with that structure in place, montgomery said, firm owners “can get out of production and lead the firm,” changes that can lead to “you running a firm that gives you more freedom.”

a key to making those changes is to be willing to delegate and empower. “we advise our clients to outsource and grow and scale their business,” montgomery said. but many firm owners fail to practice what they preach. by failing to build out an empowered team, he explained, “we have a bunch of worker bees, and we become extremely busy, too.”

12 more takeaways from joe montgomery

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ryan lazanis: how to build the firm that suits your lifestyle

bigger isn’t better if it creates headaches.

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the disruptors
with liz farr for 卡塔尔世界杯常规比赛时间

ryan lazanis started his previous firm, xen accounting, a 100% online accounting firm because he thought he could have a better life if he started his own business. now, he teaches firm owners from around the world how to build firms that support their lifestyles.

“your business is there to serve your lifestyle. we often lose sight of that,” lazanis says. instead, firm owners should think about what makes them happy and how their business will help them get there.

more:megan genest tarnow: hire for curiosity rather than compliance|clayton oates: one way to keep clients for life|randy crabtree: follow these three rules to keep employees happy|erik solbakken: yes, you can work less and make more|donny shimamoto: future firm growth requires a mindshift|jennifer wilson: empower young workers to build the firm everyone loves|mike whitmire: re-think your hiring and training practices|hector garcia: success strategies of a quickbooks youtube superstar|blake oliver: why tax work yearns to be free|private equity explodes in u.k.|brannon poe: the status quo must go|accounting nerds, unlock your super powers|disruptor: jason statts shakes up the status quo|think small to think big with matt wilkinson|when financial statements go extinct with corey schmidt|can geraldine carter save accountants from themselves?|re-inventing accounting with tyler anderson

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“growing your firm should start with that concrete end in mind. work backward to see what you should be doing next and how big you want your firm to be. “a lot of firms are able to grow, but to the detriment of someone’s work-life balance,” he said. adding to the top line can also mean “we’re driving ourselves into the ground.”

instead, lazanis wants “to help firm owners create a business model that can scale, where we can add to the top line, but in a more reasonable fashion where we’re not adding to our existing workload.”

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marie greene: your bad apples are ruining you

don’t be afraid to fire poor performers to appreciate great performers.

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the disruptors

with liz farr for 卡塔尔世界杯常规比赛时间

marie greene founded connected accounting in 2019 out of a desire to create a new kind of accounting firm where firm culture and “reliable, reliable, reliable” customer service were the highest priorities.

“what is your culture? who do you want to have on your team?” are questions leaders need to consider when seeking out new team members or deciding who to fire, says greene. she advises firm owners to remember the message it sends when poor performers are retained because “the good people also leave because you keep the bad apples.”

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greene recognized that not everyone in a firm wants to be a partner, especially today when “we see partners work crazy hours” and rarely enjoy the benefit of a lighter workload that used to come with becoming a partner.
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megan genest tarnow: hire for curiosity rather than compliance

flip the org chart and put staff at the top.

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the disruptors
with liz farr
for 卡塔尔世界杯常规比赛时间

megan genest tarnow is well-known in accounting circles as the go-to expert in using quickbooks for the fund accounting required by nonprofit entities.

more:clayton oates: one way to keep clients for life|randy crabtree: follow these three rules to keep employees happy|erik solbakken: yes, you can work less and make more|donny shimamoto: future firm growth requires a mindshift|jennifer wilson: empower young workers to build the firm everyone loves|mike whitmire: re-think your hiring and training practices|hector garcia: success strategies of a quickbooks youtube superstar|blake oliver: why tax work yearns to be free|private equity explodes in u.k.|brannon poe: the status quo must go|accounting nerds, unlock your super powers|disruptor: jason statts shakes up the status quo|think small to think big with matt wilkinson|when financial statements go extinct with corey schmidt|can geraldine carter save accountants from themselves?|re-inventing accounting with tyler anderson

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many of the best accountants she knows have come from non-traditional backgrounds like dance or philosophy. megan herself worked in theater for several years before she was thrust into a finance role. like her, these non-traditional accountants apply their native curiosity to understand how the pieces fit together. by leaning into the work and asking questions, they uncover an unknown aptitude for accounting, suggesting that perhaps we should hire for curiosity rather than compliance knowledge.

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twyla verhelst: how firms get creative to compete

that includes hiring non-accountants.
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the disruptors
with liz farr
for 卡塔尔世界杯常规比赛时间

you have to be intentional about creating the firm you want, said twyla verhelst, cpa. the head of accountant channel at freshbooks and creator of women in accounting mentorship said the first step is getting clear on your why, your firm’s why and your team’s why so you can approach growth more intentionally.

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she said cpas should be asking, “why is it that a particular goal appeals to you?” “is that the right thing to be working toward now?” “what will you do to get there?”

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heather smith: try not growing your business

heather smith: we are the oxygen for the businesses around us.

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the disruptors
with liz farr for 卡塔尔世界杯常规比赛时间

heather smith has loved accounting since she was 14 and loves the flexibility the profession offers. since the mid-2000s she has been one of the original cloud accounting nomads, with an accounting business that she says fits in a lovely italian handbag.

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in 2022, the anise consulting founder based in brisbane, australia, demonstrated that nomadic lifestyle by attending all three live xerocon events: london, new orleans and sydney. heather is a tireless advocate for her small business clients and a fan of technology to improve our lives, including staffing.read more →

jackie meyer: be a problem solver, not a number cruncher

jackie meyer: redefine your boundaries and stop conforming to inappropriate behaviors.

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the disruptors
with liz farr for 卡塔尔世界杯常规比赛时间

jackie meyer is a fan of value pricing and niching your practice. her favorite area is tax planning, which doesn’t require a huge investment of time to provide huge financial benefits for clients.

her own firm tripled revenues by focusing on tax planning.

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firms that focus on low-volume, highly-niched areas solve several problems at once.

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clayton oates: one way to keep clients for life

play the infinite game and 11 more takaways

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the disruptors
with liz farr for 卡塔尔世界杯常规比赛时间

“we’re ultimately in the people business. we’re in the relationship-building business. we just happen to do accounting.”

that’s how clayton oates, the founder of qa business, views the accounting profession.

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oates also believes accountants can choose whether they are playing a finite, zero-sum game with clients or the infinite game, which continues forever and results in an abundance forever mindset with clients, who will then be your clients for life.

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