10 benchmarking missteps

young businesswoman putting hand out in "stop" gesture while sipping coffeestop comparing apples to hockey sticks.

by marc rosenberg
cpa firm retreats

benchmarking is important, but context is needed.

more on retreats:partner accountability: how and for what? | how to decide who decides what | why create a marketing plan? | how to take action after a retreat | 12 simple rules for a retreat | retreat logistics: how long, what kind?| why do cpa firms conduct retreats?

here are the 10 biggest mistakes cpa firms make in compiling and analyzing map statistics:

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11 points in designing a partner comp system

businessman sitting on scales with stack of coins in other traybonus checklist: the 12 systems used by firms to allocate partner income.

by marc rosenberg
partner comp: art & science

because partner compensation is the most sensitive aspect of cpa firm practice management, adopting a new system or modifying the current one requires an exceptional amount of thought, care and study. here we summarize the many issues firms need to address in designing their partner compensation system.

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12 reasons to merge in a smaller firm

silhouetted figures against us outline mapfrom buying talent to expanding territory, mergers can be fast ways to grow.

by marc rosenberg

if an opportunity to merge in a smaller firm were presented to you, would you be interested in pursuing it?

more on mergers: 20 terms to settle when merging up | 3 factors that always affect negotiations | mergers: assessing compatibility | case studies reveal potential loi issues | one times fees is a steal! | looking to grow your firm? how to find a seller in four steps | 14 keys to a successful merger | 5 steps to take before merging

my guess is that in excess of 90 percent of all cpa firms would answer this question with a resounding “yes!”
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3 tiers of partner compensation

chart of 3 tiers of partner compensationplus: 6 major factors impacting bonuses. and 4 notes from a master.

by marc rosenberg
partner comp: art & science

most cpa firm partner compensation systems consist of three tiers, each of which compensates the partners in a different way.

more on partner compensation: partner compensation 101| what partners earn and how they earn it | partner compensation: an art, not a science | how partners view compensation: it’s not all about the money | why most partner comp systems are performance-based

what is base compensation (or salary)?

it’s common to define partners’ base compensation as their historical or street value to the firm. what they bring to the firm every day. a managing partner once told me: “it’s what we would have to pay a partner at another firm to come work with us.”

practice debunked: many firms have equal bases for all partners. their thinking is that the base is merely a level of compensation that (1) is above what managers are paid and (2) is enough for the partners to live comfortably on. firms like this are operating a modified pay-equal system, which is widely viewed in the cpa industry as ineffective and unfair. not only do partners not perform equally, there is almost always a wide variation from highest to lowest performer. the case for equal bases is a weak one at best.

practice debunked: i’ve seen some firms impute partner bases as follows: first, compute hourly pay rate by dividing the standard billing rate by the firm’s billing rate multiple. then, multiply the hourly pay rate by 2,000 hours to arrive at imputed base pay. billing rate multiple is a staff person’s billing rate divided by the hourly pay rate. eighty to ninety percent of all firms are in the 3.5 to 4.0 range.

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