ten ways to hold partners accountable

man, woman, man having serious discussion around conference table

making partner doesn’t mean it’s time to kick back.

by marc rosenberg
the rosenberg practice management library

partner accountability addresses what is expected of each partner, how partners will be managed so that expectations are met and what the consequences will be for failure to meet these expectations.

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we have interviewed hundreds of partners on partner accountability. we frequently ask them if they would like the firm to have partner accountability. a response we often get is a derivation of: “yes, i’m all for partner accountability (long pause …) as long as it doesn’t affect me!”

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sixteen responsibilities of accounting partners

four people standing in office building and talking, two of them holding tablets

plus 15 aspects of teamwork.

by marc rosenberg
the rosenberg practice management library

“average players want to be left alone. good players want to be coached. great players want to be told the truth.” – doc rivers, nba basketball coach

“you can’t put in what god left out.” – terri mathes, former english professor at depaul university

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a common agenda item at partner retreats is the clarification of what it means to be a partner in the firm. i’m sure i’ve covered this a hundred or more times in one form or another. based on my work with firms, i am constantly revising and updating the material that follows.
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how to buy out partners (in 31 steps)

no one said it would be easy.

by marc rosenberg
the rosenberg practice management library

when firms call us for help on their partner agreement, we immediately ask: “do you want help with your entire partner agreement or just the retirement/buyout part?” many firms hesitate because they had only one part in mind.

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we have written an entire book devoted to cpa firm retirement/buyout plans. if you are interested in a comprehensive resource on crafting a proper retirement plan that adopts cpa firm industry best practices, visit the 卡塔尔世界杯常规比赛时间 shop to purchase “cpa firm retirement/buyout plans.”
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keep ownership percentage out of partnership agreements

man writing in notebook

twelve best practices for compensation committees.

by marc rosenberg
the rosenberg practice management library

“if you like a person, you say, ‘let’s go into business together.’ humans are a social animal after all, but such partnerships are fraught with danger.” – brian tracy

buying a family home is one of the the biggest investments most people make in their lives. and because most of us are not real estate experts, we protect ourselves by engaging an attorney to ensure that the purchase is handled correctly. we don’t hesitate for a moment to invest a nominal amount of attorney fees to hire an expert.

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protecting your business

being a partner in a cpa firm should be no different. think about it. based on data from a recent rosenberg map survey, here is a rough idea of the value of a partner’s ownership in a $10 million firm:
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how firm decisions get made

four people seated around conference table, one with thumb pointed down

bonus: a voting decision grid.

by marc rosenberg
the rosenberg practice management library

“the force can have a strong influence on the weak-minded.” – obi-wan kenobi

there are a number of alternative approaches that firms use to make decisions.

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1. decision-making authority of the managing partner or executive committee (ec) granted by the partnership. the gold standard for the effective management of any organization is to establish a leader (president, executive director, managing partner, etc.) and bestow the position with sufficient decision-making authority, as contained in the organization’s operating charter or agreement, to manage the entity. this is the best practice for cpa firms’ decision-making.
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non-equity partners a growing trend

two businessmen shaking hands

why it works … and how it can fail.

by marc rosenberg
the rosenberg practice management library

“it is rare to find a partner who is selfless. if you are lucky, it happens once in a lifetime.” – michael eisner, former ceo of disney

“the best thing a human being can do is to help another human being know more.” – charlie munger, former vice chair of berkshire hathaway

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the use of the non-equity partner position (some call it an income partner) has been on the rise at cpa firms for 20 years or so, as the data here, from a rosenberg map survey, show:
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how and why firm organization structures evolve

woman's hand drawing an organization chart

what firms of all sizes are doing.

by marc rosenberg
the rosenberg practice management library

“you are not required to complete the work of perfecting the world, but you are not exempt from contributing to it.” – rabbi tarfon (70 ce-135 ce)

when we started writing this post, we intended to include several traditional organization charts depicting how firms are structured at various sizes. but as we thought about it, we realized this may be a worthless exercise because (a) there are far too many different structures to list, and (b) the structures adopted by firms vary widely depending on the management philosophy of the firm’s partners.

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firms often operate for years without much structure, enjoying happiness and profitability. then, with the blink of an eye, the firm “hits the wall.” growth slows or stops. staff turn over. systems become inefficient and out of date. profits stagnate. when firms hit the wall varies widely, but it often is between $5 million and $15 million.
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best practices for executive committees

six people meeting around a table

how many people? what do they do? and more.

by marc rosenberg
the rosenberg practice management library

“a group of the unprepared, appointed by the unwilling to do the unnecessary.” – fred allen

when firms are small or newly formed, the firm’s management philosophy is characterized by some or all of the following:

  1. “we all have a vote, and we make decisions as a group.”

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  1. partners share profits and duties. “if we all pitch in and take responsibility for a certain area of the firm (admin, staff, quality control, marketing, etc.), our firm will be well managed, and we can save the cost of a firm administrator.”

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how to evaluate managing partners

plus some thoughts on alternative management and perfectionism.

by marc rosenberg
the rosenberg practice management library

evaluating the managing partner is really an upward evaluation. like all upward evaluations, evaluating the managing partner should be limited to those people who can offer input based on actual experience, not hearsay.

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this means that at firms of fewer than 10-15 partners, all the partners will probably participate. but once a firm gets beyond 10-15 partners and has multiple offices, an increasing number of partners may not have enough direct contact with the managing partner to evaluate the person. firms with executive committees may wish to limit the evaluation to those on the committee.
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what millennial managing partners face

man seated at laptop talking on phone

plus six tips for those aspiring to the role.

by marc rosenberg
the rosenberg practice management library

cpa firm managing partners often serve for long periods of time. a tenure of 20 to 25 years is not uncommon. for managing partners to serve that long, they command the unwavering respect of the partners, often cling to old practices and, toward the end, may not be the visionary they once were.

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when a new managing partner takes over, this presents the firm with tremendous opportunities to change and improve the firm. the worst mistake is for the new managing partner to carry on just like their predecessor.
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twelve nuggets of advice for the new managing partner

seated man wearing suit looking straight ahead

plus some thoughts on compensation.

by marc rosenberg
the rosenberg practice management library

in an ideal world, a new managing partner will have been groomed and mentored by the existing managing partner for two or three years. a great way to do this is by executive committee participation. but alas, many things at firms under $30 million are not ideal. unfortunately, we have seen many firms anoint their new managing partner with relatively little training and mentoring.

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so, our first piece of advice is to provide for a two- or three-year process of gradual transition from the current to the new managing partner. regardless of the effectiveness of the transition period, here is advice that we always give to prospective managing partners:
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who does what in accounting firm management

confident businesswoman seated at desk

what’s the difference between a coo and an fa?

by marc rosenberg
the rosenberg practice management library

“shooting the ball is not an equal opportunity act.” – pat riley, nba head coach

who is on a firm’s management team?

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of course, the answer varies from firm to firm and depends on its size. these are the most common members of a firm’s management team:

  • managing partner – the firm’s ceo, not necessarily a full-time position
  • executive committee or board

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why have a managing partner?

businessman giving advice to female coworker

and how they should spend their time.

by marc rosenberg
the rosenberg practice management library

“you call it ‘nagging.’ i call it ‘listen to what i said the first time!’” – anonymous

after deciding on a management style for the firm, the next issue for the partners to decide is how the firm will be managed.

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the first question is: do we want the firm managed by a leader, which for a cpa firm is the managing partner, or managed by one or more committees of partners?
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