when accountants don’t know they don’t know

blindfolded at computer by sandi smith leyva
the accountant’s accelerator

early in my career, one of my favorite things to teach was maslow’s four stages of learning.  i still think it’s one of the most valuable and profound pieces of information i have come across in my learning.

maybe you recall, too:

  1. unconscious incompetence.
  2. conscious incompetence.
  3. conscious competence.
  4. unconscious competence.

here’s how it applies to accountants: read more →

what stage of business are you in?

evolving from running a practice to leading a business.

by sandi smith leyva
the accountant’s accelerator

technology has allowed just about everyone to start their own businesses. we can do something part time, full time or in between. we can start and stop our businesses. we can be successful at lots of different business models. and we can go through stages of our business.

if you want to grow exponentially, or even linearly, you’ll need to progress. and before you can do that, it makes sense to figure out where you are now. here are five stages of business so you can see where you are now and where you want to go. read more →

8 essential ingredients for your new client welcome kit

by sandi smith leyva
the accountant’s accelerator

how you welcome your new client can set the tone for a relationship that could last for years or in the worst of cases, just days. start out on the right foot by looking super-organized (because that’s part of why we get hired anyway) and making it super-easy for a client to get on board with you. the best vehicle for this is a welcome kit. here are eight things that should be in your kit at a minimum: read more →

4 ways small firms can surpass larger firms

by sandi smith leyva
the accountant’s accelerator

when i look through accounting today’s top 100 leaders list and the comments they have made about what they perceive to be the challenges in our profession, many of the answers are the same: change, talent and relevance are a few you’ll see. and they are all right to some extent, but there is a deeper systemic problem that i think could fix quite a few of these in one swipe. i’m not saying it will be easy, but it is a fairly straightforward problem once diagnosed.

the most interesting part is that the smallest firms are getting better at solving this than the larger firms. read more →