by sandi smith leyva, cpa
accountant’s accelerator
if you already know about lead generating websites and “brochure” sites, then you also need to know about a site with an interactive community. some accountants do not need a site like this; however, it is definitely beneficial for those accountants and accounting firms that want to make a mark in their community, industry or specialty area. read more →
how to start planning a business-building machine.
by sandi smith leyva
author of “10 keys to doubling your revenues“
most accountants want a website that will bring them leads. many accountants have been very disappointed in past attempts to get this marketing channel working for them, and i’d like to give you some ideas why that might have happened.
the good news
the good news is that you can, indeed, get business from your accounting website. as a matter of fact, you can get big business. every week, clients tell us that they had someone fill out the contact form, call or email, or sign up for their newsletter. some leads have been really big, too: mid-market, franchises, multiple locations and many more. read more →
by sandi smith leyva, cpa
author of “10 keys to doubling your revenues“
you might be happy to hear me say all the things a brand new business does not need when they first start out:
so what is necessary? let’s take a look at the big picture first, then we can see what’s needed at each level of business maturity. read more →
what’s holding you back?
by sandra smith leyva
author of “10 keys to doubling your revenues“
a long time ago, a participant in one of my classes passed a note to me that said, “the only people who like change are babies.” i believe everyone will agree that change is not easy until you develop a skill to embrace it.
here are five quick questions for your consideration:
and five ways to put it to use in your practice.
by sandi smith leyva, cpa
accountant’s accelerator
when i first heard the term “consumption marketing” i quickly fell in love with the concept.
consumption marketing is continuing to market to clients even after they’ve signed to do business with you. it’s helping them to more fully “consume” your product or service.
consumption marketing is good for business because: read more →