target content to consumers, not industry

dart on a target on a mobile phonecontent is king and context is queen.

by jody padar
the radical cpa

most professionals speak and/or tweet above their audience. they don’t realize whom they’re talking to.

more on radicalism:narrow your social focus | why transparency matters to clients | how to become a social business | the cloud is your starting point | 10 questions to prepare for radical change | radical firms embrace 4 values | radical or complacent? you choose

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when you’re producing content, it has to be driven at the consumer level, not at the “other professional” level.

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taking over poorly done work

ed mendlowitz cpa the practice doctor q and anot just bad, but malpractice-level wrong.

by ed mendlowitz
the 卡塔尔世界杯常规比赛时间 practice doctor

question: i was asked to consult with a client selling his business and provided a fixed fee estimate for the project. the fee was layered based upon how the project progresses.

more practice doctor q&a: when staff won’t use checklists | get staff to take ownership of work | how cpas provide a reference | the 44-point staff performance evaluation checklist | how to choose the right cpe | do you want to keep this employee? | 19 ways to stop wasting reviewer time | how much overhead is too much? | there’s more to growth than marketing
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i am usually pretty good at estimating what these things cost also considering that the accountant might not have done too good of a job and some minor fixing up is needed.  however, in this situation the reports the accountant prepared were totally wrong and needed massive changes. how should i handle this?
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master change, master the future

happy young businesspeople working at officehow savvy cpas turn old problems into new opportunities.

by rick telberg
the accounting firm operations and technology survey

the tax and accounting profession is entering a new era of competitive battles, marked by a thirst for new clients, a hunger for qualified employees, and a dire need for smarter, faster production processes.

indeed, the new accounting firm operations and technology survey shows that most solo practitioners say “attracting new clients” is their biggest challenge. among small firms, sized up to 10 persons, it’s “managing workflow.” at all larger firms, “recruiting and retention” is the primary issue.

clearly, the profession is fighting a three-front war. and some practitioners are trying to win with one hand tied behind their back.

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dealing with d clients (you know who we mean)

abcd potall a’s isn’t necessarily the goal.

by bill reeb and dominic cingoranelli

partners, and in some firms, managers, need to take their responsibility for client relationship management seriously.

more on performance management: developing a three-year vision [video] | younger partners see succession differently | partners as role models: the good, bad & ugly | 4 ways to create more capacity | cpa firm performance assessments: 15 core competencies, 21 questions | what having your employees’ backs means | 5 harmful management attitudes (and how to fix them)
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in order to more fully explain these roles and responsibilities, we need to define for you what we mean when we refer to a, b, c and d clients.
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how to fire a client

big businessman foot on spring kicking three businesspeoplebonus: sample client disengagement letter.

by sandi leyva and michelle long

how many clients have you fired?

more small firm growth strategies: what to do when a client doesn’t pay | the dreaded ‘quick question’ | how to handle referrals – and how not to | why clients need dashboards | 3 ways to raise your prices | your existing clients are your best leads | need more business? focus on referrals

let’s talk about firing a client because sometimes you do need to fire your client. maybe they’re difficult to work with, or a guy is belligerent and loud and yells, and you don’t want to work for him. maybe there are ethical issues.
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