featured

can a cpa firm be different in a changing market?

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red rocket rising above white hot air balloonswhat sets you apart … if anything?

by steven e. sacks
the new fundamentals

your firm conducts audits, prepares tax returns and offers some consulting services. yours is one of 42,000 non-big 4 firms in this country, a large majority of which offer the same three packages. firms in the same geographic market may not serve the same slate of industries, but through hiring niche expertise or merging in a firm can make inroads into the same markets.

more: deadlines? ha! don’t make me laugh | 5 steps to better time management | swot’s the purpose? | is your firm’s culture a magnet or a repellent? | building teamwork under covid pressure | make your writing count | etiquette never goes out of style | make news, not noise | take that extra breath with email
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

this happens frequently, making a competitive market even more crowded. the challenge that your firm faces is how do you show a real value-added distinction from the firms you compete against? differentiation does not mean a relaxed dress-code policy.
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not all employees want the same perks

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dog sleeping in home office as woman works at computer in backgroundeducation and tech stipends? why not?

by jody grunden

in addition to the more traditional benefits, we also offer a few creative perks that i think our employees really appreciate, including an education stipend and a technology stipend.

more: not all employees will work out | uncover potential in 10 interview questions | try an accountability chart instead | do you have the right people?
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education stipend

we believe that continuing education keeps our team members sharp and ahead of the game. one of our core values is “curiosity” because we want our employees to always be thinking about how we can improve our services, become more efficient and do things better. we want people to think outside the box because we’re not a typical accounting firm, nor do we ever want to be one.
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pandemic lesson: innovate faster

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"opportunity just ahead" road sign in desertbe prepared to seize unexpected opportunities.

by kristen rampe
the rosenberg map survey

covid proved which firms were up to date on their technology and ability to manage via strong relationships and trust. it was fascinating (and occasionally tragic) to watch, and an eye opener for those on the less-prepared end.

more: remote work is more productive | covid-19 shakes up m&a activity | 2021: you’ll never see ‘normal’ again | we adapted to remote work … now what? | 2020’s disruptions are only the beginning
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

most significant changes we noted:

  • cpas gained confidence in their ability to work remotely. it may not have been pretty, but they did it! some firm leaders even said they may never go back to their old commute.
  • increased consulting engagements. this was driven because it was forced on firms (e.g., ppp loan assistance). however, the fact that many firms were willing and able to charge clients (when appropriate) for this work demonstrated their ability to be in the game beyond compliance work.

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do you lead or just manage?

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group of businesspeople hiding their faces behind question mark signs at office5 questions to answer.

by anthony zecca
leading from the edge

let’s look at examples of managing versus leading from two actual clients.

stuck in managing – center leadership

i was retained by the owner/ceo of a $40 million manufacturer of a home products company. the current leader inherited the business from his dad, and over 20+ years grew the business on the top line, but always struggled with profitability. over the last few years, however, there was no top-line growth and he was frustrated.

more on edge leadership: assessing your firm | the 4 traits of great cpa leaders | why leaders must ensure clarity | incremental vs. exceptional success | do you lead or just manage? | managing vs. leading | is your leadership team at the edge? | 6 leadership challenges through covid and beyond | edge leaders share 7 strengths | leadership must drive culture | leading from the edge
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

his leadership view of the future was the next quarter, and the company had no strategy or vision beyond the current year. the most he thought about the future was when they were preparing their annual budget. this was an incremental process versus a real bottom-up process coupled with a growth strategy so as a management tool, the budget was relatively useless.
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