featured

are you sure you’re in the wrong place?

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man walking boardwalk forest trail in early morningyou could be further on x, but then y would have suffered.

by bill reeb

at this point in the process, you have already identified a desire (including a plan, tactics, timeline and expectations) and have been following that plan doing the work. however, for you to be at this juncture, you had to kick out of the try (work)-evaluate loop because you were feeling unsuccessful or unhappy about your progress or priorities. when this negative evaluation occurs, you are either starting to get stuck or you are already stuck.

more: how to change the way you think (and why) | letting go is not giving up | your obligation to yourself | work smarter, not harder | why we risk change | learn to embrace failure | what would make you happy? | do you have a goal or just a speed? | learn more by letting go
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

as i have observed in my experience with clients, martial arts students and my own life, identifying a solution to get you back on track occurs by working through one of two paths. the first path is for you to consider “what you are thinking,” with the second path reflecting on “what you are doing.” as you consider the variety of techniques focused on what to let go of so that you can start regaining momentum, your action choices will come down to replanning, reprioritizing or reaffirming your desire, or some combination of these. with this in mind, let’s consider some techniques to help you reassess what you are thinking.
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leadership must drive culture

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superhero businesswoman wearing shadow capebehavior will drive the bus off the road.

by anthony zecca
leading from the edge

“culture is like the wind. it is invisible; yet its effect can be seen and felt.” – bryan walker, partner and managing director, ideo

more on edge leadership: assessing your firm | the 4 traits of great cpa leaders | why leaders must ensure clarity | incremental vs. exceptional success | do you lead or just manage? | managing vs. leading | is your leadership team at the edge? | 6 leadership challenges through covid and beyond | edge leaders share 7 strengths | leadership must drive culture | leading from the edge
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

edge leaders are magnificent creators and stewards of a winning culture. i use the concept of “creating” because, regardless of what process is used to develop the culture of the firm, it is the firm leader who either gives life to it or modifies it through action and communication. edge leaders reflect the firm culture in all their actions, and they focus on ensuring that the firm’s performance is achieved within the culture and roadmap (strategy) that creates a standout, high-performing firm.
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breaking it down: marketing job descriptions

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word "marketing" highlighted above other wordsmake sure what you’re looking for is what you want.

by marc rosenberg
the rosenberg practice management library

here are detailed job descriptions for two key positions in cpa firms: marketing director and director of business development.

more: how incentives for business development should work | is it time to hire a marketing consultant? |how to manage the practice development function | networking for fun and profit | 14 marketing activities needed now more than ever | now is the time to activate your referral network | the 4 marketing disciplines
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for a cpa firm marketing director, the objective is to lead the strategic development, planning and execution of the firm’s marketing goals and action steps, all designed to continuously increase the firm’s revenue.
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shift your practice: stop depending on compliance work

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number 5 drawn in sandare you ready to step off the hamster wheel?

by matt solomon
the center for enlightened business

this article is the first in our five shifts series, which lays out five key shifts you need to take your business away from a high-volume model with long hours and unfulfilling work and toward monthly engagement of $3,000-$15,000 per client with $500+ hourly realization rates and a better quality of life.

shift 1: stop depending on compliance work

more: let go of beliefs that hold you back | reframe sales as communicating value | 3 keys to evolving your accounting practice
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the idea of reducing your dependence on compliance work may be radical for some accountants and familiar to others.

compliance work is the main source of income for many accountants, but unfortunately, it’s a high volume, low-profit ballgame. in order to be successful, you need to have flawless execution and massive leverage – if anything is out of place or goes awry, you won’t get the results you’re hoping for.
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build the practice you want in 4 steps

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businessman's shoes toeing words "what's your next step?"it’s never too late to start.

by ty hendrickson

building an accounting practice is not for the faint of heart. you go into this profession because of a love of analyzing numbers and helping others, but to have work to do accountants have to pivot and become salespeople too.

more: get goal-ready for 2021 | why choose you? | the one big reason your hiring sucks | 5 crucial areas of firm culture not to ignore | the cpa firm partner’s role is changing | are you botching your first impression? | maybe the pandemic isn’t all bad
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

there are many ways to grow a practice, some being more passive, including utilizing referrals as they come, and some being more outward, including networking and prospecting. the bottom line is that accountants must find a way to bring new clients in the door to keep the doors open.
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