survey: how many auditors rely heavily on remote access?
are your people fully equipped?
featured
why time and billing is over
measure outputs, not hours.
by jody padar
from success to significance: the radical cpa guide
i know you must be tired of me saying this.
more on radicalism: quick tip: 7 ways to add value and charge for it | profits: new firms, new measures | when staffers meet clients | selling product, not hours | maximizing social media: the importance of people | what are ai and bots? | true diversity means creating equity | creating more diversity in accounting firm leadership
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but the real reason why i’m able to take on more and focus my energy on expansion is because utilization isn’t relevant to my firm.
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social media’s place in your marketing strategy
this is not “set it and forget it.”
by michael rozbruch, cpa
the irs audit notice checklist
before i delve into social media’s place in your marketing strategy, let’s return to what i hope is already a frequently used tool in your marketing toolkit: content marketing.
more: kpis that accounting firms don’t measure but should | 10 tips for maximizing referrals
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it is critical to cast a wide net to attract leads and thus new client conversions by creating educational content like special reports (white papers), articles, blog posts, videos, dvds, ebooks and books so that people with irs problems can get answers to questions or information on topics they want or need to know about.
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no partner candidates? whose fault is that?
8 competencies to develop.
by domenick j. esposito
8 steps to great
as i travel across the country working with small and midsized cpa firms, one of the most common concerns expressed by managing partners and other senior partners at these firms is, “we don’t have a sufficient number of partner candidates who can help perpetuate the firm into the next generation.”
more on strategic planning: prune your firm: ‘rightsize’ managers and partners | 10 roles of an executive committee | why do we accept poor new business results? | the link between strategy and winning on value | the top 11 reasons cpa firm mergers fail
when i ask the question, “what are you doing to develop the next generation?” i usually hear a lot of lip service and superficial things that, in most cases, don’t add up to a hill of beans.
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survey: talent issues frustrate 32%
trend watch: recruiting talent issues are back with a vengeance.