leadership

yes, shirt logos can matter

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two businessmen shaking hands at meeting in officemarketing is the totality of your efforts to get additional business.

by ed mendlowitz
call me before you do anything: the art of accounting

i like to wear shirts with my firm’s logo. we have an arrangement with land’s end where we can order what we want from their catalog and have the withum logo applied. it is a very easy process.

more: 10 more reasons cpas quit public accounting | family trees of clients | why accountants quit | when siblings battle over the family business | how bickering can ruin a family business | one hour a year since 1972 50 ways to make more money in busy season
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

when i had my own firm we let staff freely choose what they wanted from the land’s end catalog, and we ordered it for them. it shows pride in the firm, is a walking billboard advertising your firm, and presents an appearance of a “together” firm. it is a low-cost method of promoting your firm and strengthening your brand and culture. in instances in which clients asked for shirts, we willingly provided them. there are other vendors, including local suppliers, and this is not restricted to land’s end.
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what is a “reasonable” number of work hours?

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clock facesit depends. but you knew that.

by ed mendlowitz
the 卡塔尔世界杯常规比赛时间 practice doctor

question: how many hours a year do you recommend staff working?

answer: it depends…

more: make today “day one” of your new business | why does all work take so long? | profit sharing for a staffer? | titles can make people happier | reasons to drop your book of business | are you marketing for 2022 yet?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the quick answer is: as many as reasonable.
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distributed firms need different tech suites

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how we made our decisions.

by jody grunden
building the virtual cfo firm in the cloud

the tools that are used by a distributed firm with remote clients are going to vary greatly from those of a traditional brick-and-mortar firm.

more: a tech stipend for employees? why not? | it’s ok when some employees quit | take the pain out of online meetings | why your firm’s core values matter | be more efficient with tech stacks
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

every tool we consider or use has to be cloud-based. nothing can be restricted to a single computer or location.
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the great resignation: five reasons accountants are quitting

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and five strategies for addressing attrition – before it strikes.

gauging the staff shortage:
how are accounting firms adapting?
join the six-minute survey. get the answers.

by bill penczak

firms are getting nervous and with good cause. as they plan for the 2022 busy season, audit and tax departments are realizing they may not have the resources to staff their jobs already on the books, much less any new work that comes about in the fourth quarter of 2021.

more on the staffing crisis: the digital toolset for hiring at a small accounting firm  |  learning how to hire amid covid  | how covid rewrites the rules for recruiting | new covid strategies for staff recruiting and retention | irs has recruiting problems, too | 12 signs it’s time to outsource | how aging boomers impact the accounting profession | why remote workers need retreats |

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

there’s been a lot written in the past few months about the great resignation, but the turnover problem in cpa firms has been endemic before the pandemic. one recent report finds that turnover in the top 50 firms is 17%, and one in every six firms experiences an annual turnover of 20 percent or more. that means that one out of five people who attend the busy season kickoff event won’t be around for the next one.

here are five reasons your people are quitting your firm for other firms, for a job in industry, or to become a citizen of the gig economy and work virtually from a beach in thailand:

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five reasons you’re not swot-ready

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the tool works. but you need the prerequisites.

by steven e. sacks
the new fundamentals

cpa firms that seek to position themselves for the future must be brutally honest and self-aware. they might normally start with a top-down or bottom-up analysis of their operations. one tool that has been around forever is the swot analysis.

more: who needs another meeting? | 4 questions for cpa firm boards | are you productive or just busy? | the five big rules for powerpoint presentations | how aging boomers impact the accounting profession | accounting is a profession, not an industry
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

swot stands for strengths, weaknesses, opportunities and threats. there are benefits to this tool because it serves as a motivator to examine a situation (e.g., operational, cultural, financial), assess core competencies and capabilities, identify the need to (and key drivers of) change and enable – if conducted correctly – an organizational cross-section of input and insight.
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