marketing & sales

make direct mail work for you

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woman reading letter by wall of mailboxesbonus: several sample letters.

by sandi leyva
the complete guide to marketing for tax & accounting firms

one of the first things a new business owner asks me about is direct mail. i don’t know why so many people go there first, but they do.

more small firm growth strategies: how to use ‘warmed-up’ telemarketing | content marketing types and tips | are you newsworthy? | why cpas need video | make google adwords work for you | make the most of trade shows | track your online reputation
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twenty years ago, the response rate for direct mail was pretty good. out of every 100 pieces you sent, you would get three responses back. it didn’t matter how bad you were at direct mail.
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changing the referral game

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portrait of ryan suydam
suydam

solid strategies for activating promoters in 3 phases.

by ryan suydam
client savvy

many accountants agree: the best marketing is a delighted client telling others about the great service your firm provided.

more at 卡塔尔世界杯常规比赛时间 on: marketing, practice development, sales, growth strategies.

most accountants also agree: our professionals and project managers don’t do nearly enough to leverage potential referrals, even when we’ve earned them.

  • how can you change the referral game?
  • what prevents your seller/doers from asking for a referral?
  • why aren’t your best clients already telling everyone how great you are?

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10 reasons why partners don’t understand marketing

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portrait of jeff mckay
mckay

but they need to.

jeff mckay
prudent pedal

one of my more popular and controversial blog posts is “why your marketer doesn’t understand your firm’s business.” the title alienates marketers before they get to the first sentence. it satisfies partners because it recognizes what they might think but would never say aloud.

more at 卡塔尔世界杯常规比赛时间 on: marketing, practice development, sales, growth strategies

not being one to avoid controversy or healthy debates, i thought it would make sense to share a marketer’s point of view about why “the line” lacks a grasp of marketing. my sincere and ambitious goal is to reconcile and build the collaborative power of both parties.

following are 10 reasons why practice leaders and partners don’t understand marketing.

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