marketing & sales

the advisor of the future: client champion

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servicing clients with courage and conviction.

rosen

by marc rosen
client experience institute

with many clients demanding more from their accountants and advisors, it’s time to embrace a more proactive approach – client champion.

more at 卡塔尔世界杯常规比赛时间 on: marketing, practice development, sales, growth strategies.

more marc rosen: marc rosen on relationship capital [video]

by serving as a client champion, you can unleash another form of value that creates true distinction. read more →

how to create and communicate value in every prospect or client interaction

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portrait of amy franko
franko

3 steps to communicating business value.

by amy franko

as a busy practice leader, it can be tough to balance the delivery aspects of your role with the continual need to cultivate new business.

as you think about your prospects and clients, take a moment to consider your interactions with them.

more at 卡塔尔世界杯常规比赛时间 on: marketing, practice development, sales, growth strategies.

what kind of impression do you make on your clients?

each time you meet with, talk to or write to them, you have an opportunity to bring value.

do they think of you as someone who leaves every interaction better than you found it?
read more →

go viral: making your content marketing worth the time and trouble

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four tips for creating content that generates leads and wins new business.

nelson

by christine nelson
ingenuity marketing

content is king, except when no one reads it.

if you want people to read your website, blog, brochure or articles, use these hints from our business ghostwriters.

more at 卡塔尔世界杯常规比赛时间 on: marketing, practice development, sales, growth strategies.

these principles come from studies of sticky ideas, ways to attract attention and persuade readers. use a few in your next writing project to create engagement with your audience. read more →