marketing & sales

building a cpa marketer’s tech stack

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the right tools for the job.

goricki

by bob goricki
skoda minotti

being a cpa firm marketer means that you are often faced with two major limitations: time and budget. unfortunately, i’m unable to create more of either, but i can point you in the direction of tools that can help maximize both.

more at 卡塔尔世界杯常规比赛时间 on: marketing, practice development, sales, growth strategies.

at this year’s aam summit, i’ll be sharing 10 of my favorite tools that help cpa marketers work smarter, not harder. while the full list will have to wait until may, i want to share a few “bonus” tools in this blog to jumpstart your post busy season marketing efforts before the conference. all of the tools below are free to try, so get started today!

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content marketing types and tips

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young smiling woman using red laptop in officeonce you’ve created it, maximize it across multiple formats.

by sandi leyva
the complete guide to marketing for tax & accounting firms

you might have heard the term “content marketing.” in professional services selling there is almost always an educational component to the entire selling cycle.

more small firm growth strategies: write your way to expert status | awards can boost your reputation | technical aspects of video and youtube | social media basics for accounting firms | how to maximize online profile sites | build your community reputation | build reputation through credentials, testimonials
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for example, buyers may not know they need sales tax consulting. they may not know they’re missing out on tax deductions, and they may not know that cloud accounting is better than what they have now.
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