kolmansberger: how to do networking the right way
don’t skimp on following up.
by jean marie caragher
marketing & sales
don’t ignore your existing leads
new leads are important, but much less so.
by jassen bowman
tax resolution systems
the most successful professional services firms in america put their marketing efforts on autopilot.
more: 3 checklists for office communication | client management checklists for tax resolution | how to handle client complaints | checklists for your tax resolution office setup | case study: building a tax resolution business | marketing requires ruthless accountability
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whether you have a full-time marketing assistant, do all the marketing yourself or distribute duties among your staff, using checklists to systemize your marketing is really the only way to go. using checklists ensures that your marketing gets done properly and completely.
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how to schedule social media content
plus tips on creating it.
by sandi leyva
the complete guide to marketing for tax & accounting firms
we post four kinds of posts and tweets on social media sites:
more small firm growth strategies: social media basics for accounting firms | make google adwords work for you | make the most of trade shows | track your online reputation | partnering: referrals on steroids | measure client retention … against yourself | take your client’s pulse | how to determine your ideal client
survey: referrals still top channel for new clients
trend watch: referrals remain the primary source of new clients.