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busy season management

google ads for new tax clients

the simple, easy steps for getting started with google ads in time for busy season.


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with becky livingston

as the 2022 busy season begins to loom larger, this is a great time to get to know google ads, says becky livingston, 卡塔尔世界杯常规比赛时间’ digital marketing guru says in this replay of recent 卡塔尔世界杯常规比赛时间 flash briefing webinar. flash briefings are fast-paced 30-minute conversations on urgent issues and quick answers.

more videos and podcasts: eisner ceo charly weinstein explains the private equity deal | flash briefing: a “call to arms” after private equity deal | bradley burnett: the “uncle billy” problem with the erc | the “ludicrously lucrative” employee retention credit | four ways to beat the staffing shortage | learning how to hire amid covid | let’s get real: kill saly | hitendra patil: national expert on client accounting services | sell service, not hours | leveraging knowledge, not just process | the irs backlog isn’t going away anytime soon |

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

livingston walks you through the steps from beginning to end. start by defining your perfect client, then begin building the right offer for them, she says. after that, you can lay out a schedule and work on a budget. but start early, because if you’re looking for tax clients in the run-up to tax season, the best keywords will start to get pricey. by livingston’s estimates, 10 to 15 percent of accounting firms are already using google ad words. that may sound like a lot. but there’s still plenty of room for firms — especially local firms — to dive in and start landing new clients.

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ssl padlock problems and solutions

combination padlock next to computer keyboardit could be mixed media, or it could be something else altogether.

by becky livingston
the accountant’s social media handbook

if you’ve recently implemented a secure socket layer (ssl) on your domain but see that the padlock is still open, you might have a case of mixed media on the site, or something else might be going on.

more on social media: social media marketing for cpas [video] | how to engage with social media influencers | marketing for mobile | how social media affects seo | social media campaign 101 | why use social media for marketing?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the goal is to have a green, closed padlock next to your website url when viewed in the search bar.
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featured

seo: what are realistic returns?

roi illustrationbonus: screenshots to help you track your efforts.

by becky livingston
the accountant’s social media handbook

now that you’ve put all this effort into your site speed, keyword research, meta tag implementation and more, what can you expect in return?

more: top 20 social media hacks to build your business | get found online: four mobile seo tips | quick tip: accelerated mobile pages | why you need an ssl certificate now | why tracking urls are so important | what goes into a buyer persona? | what is seo and why is it important?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

seo is a marathon, not sprint.
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featured

top 20 social media hacks to build your business

social media words on cubessome of these can be automated.

by becky livingston
the accountant’s social media handbook

social media should be a major part of your business marketing plan.

related: four rules for setting boundaries in a social and mobile world | maximizing social media: the importance of people | the cloud at work | a legacy of leadership must extend to diversity | the persona: a closer look | 3 challenges in shifting to product management | tips from a veteran product manager
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

here are 20 ideas to help you build your small business.

you can use many of these ideas on one or more platforms; they are all designed to help increase engagement, develop leads and grow your brand.
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marketing & sales

get found online: four mobile seo tips

man sitting on mountain and searching for mobile signaldo this before desktop seo. yes, there’s a difference.

by becky livingston
seo for cpas: the accountant’s handbook

in late 2017, mobile search overtook desktop search for the first time.

more: 12 seo myths | quick tip: accelerated mobile pages| why you need an ssl certificate now | why tracking urls are so important | what goes into a buyer persona? | what is seo and why is it important?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

what does that mean for you as far as seo? if your site isn’t mobile-ready now, you must make it a priority if you want to continue to get website traffic. read more →

marketing & sales

the cpa seo handbook: on search engines

to follow or not to follow? there are valid reasons for both.

by becky livingston
seo for cpas: the accountant’s handbook

website crawlers – or spiders or robots – index content on web pages in an automated or methodical manner. they often create a copy of all the pages they visited for later processing by a search engine.

more: 12 seo myths | quick tip: accelerated mobile pages | why you need an ssl certificate now | why tracking urls are so important | what goes into a buyer persona? | what is seo and why is it important?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

crawlers are handy programs used to automate maintenance tasks, such as link checking or code validation. they also can be used to gather information from web pages, such as email addresses.
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marketing & sales

12 seo myths: unraveling google, bing, ssl, keywords, and more

blue pushpin in word "seo" at center of a targetlocal? images? mobile? all important.

by becky livingston

below is a list of seo myths that people might still believe to be true.

more: 9 seo musts and 20 pitfalls | quick tip: link building | how to improve your mobile seo | how to research keywords | how long does it take to rank?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

  1. i must submit my site to google and bing for it to be indexed. what makes this a myth is the “must” part. if you’re creating a site that’s never been indexed before you can submit it to google and bing to be indexed, however, that doesn’t guarantee the site will be indexed or that this step will increase your search ranking. if you have an existing site, say that’s been around for a while, you don’t have to do this step even if it’s never been done before.

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marketing & sales

quick tip: accelerated mobile pages

quick tip iconyou also can track how well they’re doing.

by becky livingston
the accountant’s social media handbook

amps are for mobile devices and provide a faster website load time than more traditional pages, even ones created using a mobile-friendly template.

more: 9 seo musts and 20 pitfalls | quick tip: link building | how to improve your mobile seo | how to research keywords | how long does it take to rank?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

these pages use a stripped-down version of html code and javascript to create faster loading times for pages on mobile devices. they may be used in any app, browser or web viewer.
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marketing & sales

quick tip: boosting site speed

smiling woman using smartphonehow to score your site … and make improvements.

by becky livingston
the accountant’s social media handbook

high bounce rates in your analytics report are a good indicator something might be up with your site speed, especially on mobile devices.

more: 9 seo musts and 20 pitfalls | quick tip: link building | how to improve your mobile seo | how to research keywords | how long does it take to rank?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the bounce rate is the percentage of single-page sessions that occur when visitors come to your site. in other words, a person visits a page and then exits the site, without visiting other pages.
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marketing & sales

9 seo musts and 20 pitfalls

checklists for the diyer.

by becky livingston
the accountant’s social media handbook

if you own a small firm and tackle your website and marketing yourself, this checklist is for you.

more: quick tip: link building | why you need an ssl certificate now | why tracking urls are so important | what goes into a buyer persona? |what is seo and why is it important?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

here is a nine-point seo checklist you can use to help your website, product and brand gain online traction.
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marketing & sales

quick tip: link building

man viewing desktop computer screen5 tools to check your ranking.

by becky livingston
the accountant’s social media handbook

according to demandwave, “more than half (52%) of b2b marketers consider external and internal link building a very difficult seo task to execute.”

more: why you need an ssl certificate now | quick tip: local seo
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

robbie richards, the ceo and co-founder of sharprocket, said, “link building is one of the most challenging aspects of seo. but it also has a huge impact on where your site ranks in the serps.”
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why you need an ssl certificate now

digital padlocks illustrationwant to drop in search results? ignore this step.

by becky livingston
the accountant’s social media handbook

in 2017, google implemented a mandatory requirement for all websites that appear in its chrome search engine to have an ssl certificate. that requirement went into full effect in july 2018.

more: quick tip: local seo | how to improve your mobile seo | how to research keywords | how long does it take to rank? | what is seo and why is it important?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the protocol uses an ssl (secure sockets layer) certificate, which encrypts information sent between your website and its server. even if you have a sharefile, dropbox, portal, etc., on your site, ssl is an additional layer of protection for any forms that may be completed (e.g., contact us, lead generation forms, download forms, etc.), emails that may be sent, and more.
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marketing & sales

quick tip: local seo

woman wearing orange shirt texting on a smartphone walking in the street in a sunny daydid we mention free?

by becky livingston
the accountant’s social media handbook

local seo is a free way to tell people in your geographic area that you have a physical location.

more: how to improve your mobile seo | why tracking urls are so important | what goes into a buyer persona? | what is seo and why is it important?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

it’s free from google and bing, which makes it even better.
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how to improve your mobile seo

businessman using smartphone while waiting at a subway stationsome people will never see your site on a larger screen.

by becky livingston
the accountant’s social media handbook

there are many ways to test your website for mobile readiness. simply search for “mobile seo testing tools” to find several free ones you can leverage immediately, like this one from google: https://search.google.com/test/mobile-friendly

more: why tracking urls are so important | crafting effective landing pages | how to research keywords | 3 big seo changes | how long does it take to rank? | what is seo and why is it important?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

enter your domain url and any page within the site you want to test (this is really good for landing pages you’re using to draw in leads). the analysis will begin immediately, for that page only, not the whole site.
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