how to elect a president — or get a client. by bruce w. marcus if, as a marketer, you’ve ever been involved in a political campaign, then you know that a political campaign is simply another form of marketing. an … continued
many cpa firms are surprisingly casual about how they acquire new clients or about how to keep them happy. as part of our “seven keys to successful cpa firm management” program, we’ve been surveying accountants and clients to learn the … continued
how cpas find success in specialized services. including: the top six “gateway services” that launch leading-edge firms into the best new business lines. this 卡塔尔世界杯常规比赛时间 special report is sponsored by aicpa specialized communities. get the free download now: niches … continued
over 400 cpas share their practice-building strategies. get the seven keys to success. take the survey. by rick telberg/at large cpas may know their dollars and cents, their rules and regs, their 1040s and 10-qs and their quickbooks and mas … continued
a recession may be exactly the right opportunity for a firm to add new revenue and build market share. what’s working for cpa firms today? join the survey; get the answers. by rick telberg/at large with the economy slowing, lending … continued
jean marie caragher, in the april 2008 journal of accountancy, states four irrefutable truths for successful marketing: by identifying target markets and resources, niche marketing can distinguish a cpa firm from its competitors while generating higher profit margins. a well-developed … continued
the association for accounting marketing presented the 13th annual marketing achievement awards (aam-maas). the aam-maas are presented in recognition of outstanding achievements in the areas of accounting marketing, professional services and communications. accounting firms from all over the united states and canada competed in two divisions — under $15 million in revenues and over $15 million in revenues. read more →
lee peretz was honored as the 2007 association for accounting marketing (aam) rookie of the year at the 18th annual aam summit on june 7, 2007. peretz was honored for the “extra mile†he has gone in contributing to the … continued