marketing & sales

eleven marketing strategies for smaller firms

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man wearing glasses working in office at desktop computer, laptop off to sideyou probably haven’t used all of these.

by august j. aquila
price it right: how to value accounting services

small firm owners know they need to market, but they don’t always know which marketing activities they need to focus on. here are 11 strategies for increasing your client base that are easy to implement.

more: five keys to successful marketing | how does your firm measure up? | six questions before asking for all the referrals you deserve | five rules for a marketing orientation | four ways to prepare for new business development
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

1: get known in the marketplace

before you start marketing, you need to answer these two questions:

  • who are you?
  • what do you offer?

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it’s okay to say no to clients (even the large ones)

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working with “smaller” clients can often be more rewarding – and profitable – than “big” clients.

by frank stitely
the relentless cpa

there’s a reason you aren’t actively training clients to allow you to work efficiently. you’re afraid that you’ll lose clients.

i guarantee that you will.

more: control your time: avoid ambush meetings and calls | get clients to bring tax docs early … yes, early | why time tracking still matters | make fewer mistakes, increase revenue and capacity | six ways to create a millennial-friendly firm | do you know your turnaround time?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

clients have trained you to be inefficient. they’ll resist retraining. some of them will leave and infect someone else’s practice.

the reason you fear losing clients is that you fear you can’t replace them.

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five keys to successful marketing

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man looking at five giant keys on the ground

do you have a plan, or just a lot of activity?

by august j. aquila
price it right: how to value accounting services

there are, of course, a lot of things you can do to have a successful marketing campaign, but here are five that you should seriously consider.

more: how does your firm measure up? | five questions for developing your marketing plan | you only have four strategies | the damage that traditional fee methods do
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

1. create a marketing culture in your practice.

at the end of the day, it’s your firm’s culture that drives results. how would you define your current marketing culture? what is important and rewarded in your firm – bringing in new business, identifying new opportunities for existing clients, generating awareness for the firm in the marketplace or billable hours and administration? a marketing culture is outward looking and helps your people look for ways to expand the practice with profitable work.
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