marketing & sales

will my clients find cas expensive?

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provide a different value experience with cas to stop price comparisons. hitendra patil cas q-and-a logo

by hitendra patil
the definitive success guide to client accounting services

have a cas question? get it answered here.

question: at our firm, we have been working on creating cas capabilities. we feel that the cost of offering cas will increase our services’ prices. we are worried that our clients will find cas too expensive. traditionally, it has not been easy for us to increase our prices. how should we go about our cas pricing?

more cas: matching your tech to your cas clients | the tech stack you need for cas | yes, you have the staffing for cas | six steps to spreading cas awareness  | finding profits in cas

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a: there are two separate problems here. first, your firm has a cost-plus pricing model. you’d want to change it not just for cas but also for other services. in general, cost-plus pricing emphasizes the features of your service. your pricing should reflect the relevant benefits of your service. second, you need to find out the different value that clients will experience from your cas offering.

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nine thoughts on self-marketing for the introvert

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are you afraid to put yourself out there?

by sandi leyva
the complete guide to marketing for tax & accounting firms

are you shy? do you consider yourself to be a private person?  do you hate marketing because you feel exposed and prefer not to be the center of attention?

more: three questions for the new year | five lessons my clients taught me | how to fire a client | five tips for virtual team member happiness | boost your cross-selling in two easy steps | 11 kinds of wealth
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if so, you are not alone. but if you are also an entrepreneur or partner, you are probably sabotaging your marketing investment and you have a higher chance of your business failing (or suffering from low revenue).

what can you do? is there a way to attract clients and stay shy or private?

the answer is maybe. in any case, a mind shift needs to happen.

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how to build a winning proposal

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business meeting of a woman and two menautobiography? no. economic benefits? yes, please.

by steven e. sacks
the new fundamentals

do you ever wonder why after spending many hours on drafting, editing, proofing and polishing – and proofing and polishing just once more – your engagement proposal efforts did not result in winning the engagement? and if this happens on a semi-regular basis, the frustration is never easier to take.

more: the great resignation or a reshuffling? | listen to learn | build the framework to a solution with five answers | try for success, not a win
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you may have the requisite knowledge and experience and perhaps even a broad view based on a diverse set of clients. however, you may have become complacent by maintaining a “cookie-cutter” approach to developing your proposals. like the old joke defining a consultant: “a person who takes off your watch, tells you the time and gives the watch back to you,” implies an approach that you believe is best for your potential client, yet reflects no understanding of what the client actually needs.
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don’t let prospects fall through the cracks

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man viewing desktop computer screenlead generation is a waste of money without other pieces locked down.

by sandi leyva
the complete guide to marketing for tax & accounting firms

if getting new clients is a bit of a struggle for your business and you’re not reaching the revenue levels you desire because of too few clients, then the first step is to find out where the process is breaking down.

more: five kinds of small thinking | three questions for the new year | 13 reasons to master consumption marketing | when to talk about fees | take a moment for appreciation | beyond compliance: what more you can provide  | boost your cross-selling in two easy steps
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there are five main places:

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five kinds of small thinking

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stressed businessman resting head on hands at deskfailure to delegate is a failure to trust.

by sandi leyva
the complete guide to marketing for tax & accounting firms

if you feel you should be doing better than you are in business, you may have a belief pattern that is unconsciously holding you back. the first step is to bring it to the surface. only then can it be addressed, released, and replaced with the belief that will lead you to increased success.

more: three questions for the new year | five lessons my clients taught me | how to fire a client | five tips for virtual team member happiness | boost your cross-selling in two easy steps | 11 kinds of wealth
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

here are the five most common thinking patterns or beliefs that will keep your accounting business from growing.
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