you don’t define your brand, your customers do. by jody padar the radical cpa social media is great for connecting with clients and prospects, but it also makes it easier to get published in the real media and that will … continued
13 lessons in strategy and innovation from google’s founders.
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by hitendra patil
pransform inc.
google’s creation of a new spin-off called alphabet, a new umbrella company that includes google itself, should raise some thought-provoking questions for cpa firms.
more for pro members on the entrepreneurial accountant: summer reading list: five great books for the five lives of a busy accountant | four signs the uberization of accounting has already begun | the one word that can make accountants rich | management guru chester elton on success | savvy cpas focus on the constants | 10 things that accountants didn’t need to worry about 10 years ago | three amazing cpas who want to do tax returns for free | can accounting firms lead with work-life vision? | why accountants could be the happiest people on earth | more…
founders sergey brin and larry page remind everyone in the alphabet announcement (at the iconic url http://abc.xyz) what they said 11 years ago, “google is not a conventional company. we do not intend to become one.”
let’s start there. read more →
content is king and context is queen.
by jody padar
the radical cpa
most professionals speak and/or tweet above their audience. they don’t realize whom they’re talking to.
more on radicalism: each social channel has a language | get ready for radical transparency | 5 radical ways to be social and strategic | how i got started being social | how social media transforms firms to their core | six competitive advantages for the radical cpa | radical customers are on their way | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | being radical starts with being the change | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my own practice
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when you’re producing content, it has to be driven at the consumer level, not at the other professional level.
most cpas talk above their customers. some companies get it right. read more →
better to pick one spot and be devoted to it than scattershot across three.
by jody padar
the radical cpa
each social media channel has its own language, culture and dialect. you need to make sure that your culture (aka your voice and how you post) matches the specific channel, otherwise it’s going to seem awkward. social media has to be understood and used properly and even though you’re going to be experimenting there are also some unwritten rules. make sure that you’re following the basic rules of the social media channel you’re using.
more radical cpa: 5 radical ways to be social and strategic | how i got started being social | how social media transforms firms to their core | 10 radical steps into the cloud | the market is moving toward the radicals | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | why start being radical now? | why should cpas be radical? | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my own practice
accountants fill many roles. and there’s a good book for each.
by hitendra patil
in “a dance with dragons,” “game of thrones” author george r.r. martin, says, “a reader lives a thousand lives before he dies… the man who never reads lives only one.”
more for the entrepreneurial accountant: four signs the uberization of accounting has already begun | the one word that can make accountants rich | management guru chester elton on success | savvy cpas focus on the constants | 10 things that accountants didn’t need to worry about 10 years ago | three amazing cpas who want to do tax returns for free | can accounting firms lead with work-life vision? | why accountants could be the happiest people on earth | more…
well, accountants don’t live just one life. at work, it’s almost as if they live five different lives. here is a summer reading list for accountants with one book for each of the lives they live.