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accounting influencers

the truth behind accounting’s rto push | accounting influencers

firms blame culture and training, yet ai, real estate, and talent pressures tell a different tale.

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by penny breslin and damien greathead. see today’s special offer

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accounting influencers
with rob brown

the push to bring accountants back to the office is gaining momentum, echoing trends at corporate giants like jpmorgan, amazon, and meta. while firms frame return-to-office (rto) policies as a way to boost collaboration, mentorship, and culture, industry observers question whether the real motivations include cost control, talent reshaping, and even quiet workforce reductions.

in the latest episode of accounting influencers, host rob brown examines the drivers behind rto in accounting, from big four mandates to real estate obligations, and explores whether being in the office truly advances careers or simply serves firm agendas.

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advisory & consulting

lang: the right clients > revenue | it’s not just the numbers

tough client calls, tax planning, and better leadership turned hard knocks into growth.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
sponsored by “it’s not just the numbers: how to move beyond the numbers and deliver real value for your clients”
by penny breslin and damien greathead – see today’s special offer

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), and boomplay (africa).

it’s not just the numbers
with penny breslin and damien greathead
for 卡塔尔世界杯常规比赛时间

when lang launched upside cfo, he didn’t set out with a grand blueprint. “if we’re being honest, we started off with simple bookkeeping,” he says. over time, his firm evolved into a multi-faceted practice offering fractional cfo services, tax planning, and even financial planning partnerships. along the way, he admits to trial and error. “sometimes i do smart stuff. sometimes i don’t,” lang laughs.

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more advisory & consulting
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yet from that messy middle came clarity: the future of advisory services lies in translating numbers into strategy, choosing the right clients, and building processes that can scale without sacrificing value.

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advisory & consulting

advisory is not consulting

man looks on as woman points at a document

why the distinction matters.

by hitendra patil
client accounting services: the definitive success guide

accountants often use the terms “advisory” and “consulting” interchangeably. in the accounting profession, it is common to find the word “consultants” in the names of firms, and at the same time, it is also common to find that several firms list “advisory” in the services sections of their websites.

more by hitendra patil: the dna of advisory-cas | advisory is not consulting | what exactly is client advisory services? | review your cas offerings | cas prospects want proof? you’ve got that | what ai ceo’s warning means (and doesn’t) for accountants | ditch the sales pitch | how to get cas clients to blow your horn | four questions for choosing cas clients | what is your firm’s marketable value? | seven tips for cas marketing | twelve things that kill your cas profits
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

advisory and consulting services are often lumped together, but they serve distinctly different purposes. this article helps you distinguish between the two with clarity. you will see why advisory is a long-term, insight-driven relationship, not just a project or deliverable. and you will understand the role each plays in client transformation.
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pricing, fees & billing rates

where firms stand on billing rates: from $400 returns to $2,500 cfo packages

pricing plans: 37% plan 5% increases (via ignition)

still, many fear loss of clients.

by 卡塔尔世界杯常规比赛时间 research

four in five u.s. accounting firms plan to raise prices in 2026, and most are doing so confidently.

more pricing, fees & billing rates  | clients demand niche know-how, and they’re willing to pay for it | cpa pricing power falters as salaries march upward | it’s time to toss timesheets | clients demand niche know-how, and they’re willing to pay for it | how ‘productizing’ services benefits clients | four approaches to billing

more than 80% of accounting and tax firms say they intend to increase fees next year, with 37% targeting a 5% hike and 30% aiming for 10% increases. only 6% rule out any price changes. the shift marks a turning point for an industry long dogged by fee stagnation and underpricing. now, driven by rising labor costs, inflation, and client demand for higher-value services, firms are becoming more assertive in charging what their work is worth.

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