today's features

why p.e. is winning the talent wars | accounting influencers

pe-backed firms are luring top performers with faster promotions, equity stakes, and career paths that traditional firms rarely offer.

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accounting influencers
with rob brown

private equity’s influence on the accounting profession is shaking up more than firm valuations — it is rewriting the rules for attracting and retaining talent. a staggering 70% of top performers at traditional firms say they would move to a pe-backed competitor right now if given the chance, according to new industry insights.

and it’s not just about bigger paychecks. private equity firms have zeroed in on what motivates high performers — opportunity, impact, and accelerated growth — and are building career models to match.

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from services to experiences to transformations

illustration of the progression of economic value

every client interaction is an opportunity.

by rory henry
the holistic guide to wealth management

in tracing the trajectory of economic evolution, each phase represents a profound transformation, often driven by technological advancements. for instance, the industrial revolution transformed the u.s. from an agrarian economy to a manufacturing economy that created tangible assets (i.e., finished goods) out of raw materials. in recent decades, the u.s. went through a digital revolution, moving us from a manufacturing economy to a service-based economy that produces intangible assets.

more: how behavioral finance works | manage change through a pact | marketing strategies for wealth management services | an accountant’s role in exit planning | trust and estate planning is for clients of all ages | help clients manage and embrace investment risk | tax advisory services: a pathway to greater financial freedom | leverage ai to grow and protect revenue: six steps | four ways to provide wealth management in your accounting practice | what multiples mean to accounting firms | how wealth management has evolved | why now is the time for cpas to embrace wealth management
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this shift was emblematic of a broader transition from making tangible goods to delivering intangible services. the service economy burgeoned, with a focus on delivering services, e.g., tax services, financial services and estate planning legal services.

now, we are in the midst of another paradigm shift. artificial intelligence (ai) is transforming us from a service economy to one based on providing the consumer with experiences and guiding them through life transformations. the ai era is not just about automating routine tasks, but fostering an environment in which we transcend traditional service delivery.
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four approaches to billing

two women shaking hands across desk

do you know your break-even point?

by jody grunden
building the virtual cfo firm in the cloud

when i attend cpa conferences across the united states, i often hear from cpas: “i don’t want to bill for my time.”

so, how do you bill your clients?

more by jody grunden
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client billing can include hourly billing, but it can also include flat-fee, retainer-based and/or value-based billing. most people use one of these four methods. some use all of them or even a hybrid.
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review your cas offerings

check the what, when and how.

by hitendra patil
client accounting services: the definitive success guide

why review your client accounting services offering periodically?

more by hitendra patil: the dna of advisory-casadvisory is not consulting | what exactly is client advisory services? | review your cas offerings | cas prospects want proof? you’ve got that | what ai ceo’s warning means (and doesn’t) for accountants | ditch the sales pitch | how to get cas clients to blow your horn | four questions for choosing cas clients | what is your firm’s marketable value? | seven tips for cas marketing | twelve things that kill your cas profits
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most accounting firms ultimately optimize their internal processes and resources that produce their services. the measurement of such optimization is the profitability of the firm. when firm owners/partners feel the pressure on profitability, it is natural for them to measure the factors that contribute to profitability, and the cost thereof.
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