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today's features

four questions for choosing cas clients

and three things to tell them.

by hitendra patil
client accounting services: the definitive success guide

you will use very similar fundamental steps to generate words and content to express the value of your client accounting services offering. you will focus on each component of your cas offering to do so, e.g., different content to talk about bill payment services, different for advisory and outsourced cfo services, and so on.

more by hitendra patil: the dna of advisory-cas | advisory is not consulting | what exactly is client advisory services? | review your cas offerings | cas prospects want proof? you’ve got that | what ai ceo’s warning means (and doesn’t) for accountants | ditch the sales pitch | how to get cas clients to blow your horn | four questions for choosing cas clients | what is your firm’s marketable value? | seven tips for cas marketing | twelve things that kill your cas profits
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you will also use the “contrast principle” to differentiate between your “usual” services and “cas offering.” marketing cas to your existing clients will be different than marketing cas to your prospects.
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lewis: build growth strategy that works | capstone conversations

to turn disruption into opportunities, get marketers to the table “early and often.”

this is a preview. the complete video episode, with commentary and transcript, is first available exclusively to pro members | go pro here

the ai revolution: embracing artificial intelligence in your practice

twelve practical ways you can use chatgpt or similar assistants right now.

by jackie meyer

in today’s rapidly evolving landscape, technologies like artificial intelligence (ai), natural language processing (nlp) and advanced large language models (llms, the brains behind tools like chatgpt) are no longer futuristic concepts – they’re here now, and they’re incredibly powerful. integrating ai into your tech stack can revolutionize your practice, freeing up time, enhancing client service, and providing insights that would be hard to get manually.

more: leverage technology for growth | streamline your operations with systems and processes | craft tiered service packages for maximum impact | master the roi method: price for value, not time | from compliance to advisory: shifting the value proposition | niche down to scale up | how to define your vision | how i became an accidental entrepreneur | build a seven-figure firm in four hours a week
exclusively for pro members. log in here or 2022世界杯足球排名 today.

it might sound a bit abstract or even hype-y, so let’s break it down in practical terms for an accounting and tax advisory firm.

what are ai, nlp and llms?

artificial intelligence: ai is a broad term for machines or software that mimic human intelligence processes. this includes learning from data (so they improve over time), reasoning to make decisions or predictions, and self-correcting when they get things wrong. in practice, ai can be as simple as an email spam filter (which “learns” what spam looks like by example), or as complex as an autonomous vehicle. in our context, think of ai as tools that can analyze data or perform tasks in a humanlike way – but at computer speed and scale.

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bissett bullet: are you hungry?

today’s bissett bullet: “i tweeted once that while gross recurring fees are a reward for hard work, to an extent, they delete hunger. a superior firm markets its business with hunger regardless.”

by martin bissett

a hungry firm wants to continue growing even though its fees are strong. even though it’s worried about capacity and how it’ll service any more clients. a hungry firm knows the improvement it creates in its clients’ lives. hungry firms are the most successful in their growth efforts.

i’ll ask again – are you hungry?

today’s to-do:

be hungry. do not be satisfied with your gross recurring fees; strive for more. pay attention to your pipeline today. what opportunities are there for you to explore?

see more bissett bullets here

accounting arc

more admins, fewer students, no plan | arc

hosts call out the fiscal dysfunction behind america’s school meltdown.

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accounting arc
with byron patrick and donny shimamoto
center for accounting transformation

when cnbc published a video examining why u.s. public schools are facing severe budget shortfalls, it sparked a passionate accounting conversation. on the accounting arc podcast, co-hosts donny shimamoto, cpa.citp, cgma, and byron patrick, cpa.citp, cgma, offer a reaction episode that reframes the crisis through the lens of financial strategy—and accountability.

more accounting arc: what career advice gets wrong for gen z – and how to fix it |your identity is not a liability | what happens in vegas… gets reported on a tax return | burnout, be gone: accounting needs a boundary breakthrough | the ultimate business hack you’re probably ignoring | resilience, real talk, and the road to mental wellness | blockchain could still reshape accounting | what gen z wants from business | firm differentiation depends upon client service |

both cpas were struck by one glaring omission in the original reporting: the absence of accounting professionals in decision-making roles. “where’s the cfo?” asks shimamoto, founder and managing director of intraprisetechknowlogies, and founder and inspiration architect of the center for accounting transformation. “who looked at the time limits on that covid-era grant money and said, ‘hey, this isn’t going to last’?”

patrick, ceo of verifyiq, and co-founder and educator at tb academy, echoes that frustration: “it’s like budgeting on hopes and dreams instead of facts and forecasts.”