today's features
audit & assurance

six questions to ask before innovating

man with hand on chin, looking at computer screen

hint: jumping in with technology is not the solution.

by alan anderson, cpa
transforming audit for the future

“if i had an hour to solve a problem, i’d spend 55 minutes thinking about the problem and five minutes thinking about solutions.” – albert einstein

innovation means doing things differently and doing different things. but what does that mean in practice?

more by alan anderson
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i see audit firms around the country who set up “innovation teams,” or appoint someone to be the chief of innovation. the problem is that if these are home-grown teams, or if no one on the team has ever had any experience working with anything other than a traditional audit firm, at best, their efforts will be like moving around deck chairs. many of these chiefs of innovation don’t have an innovative bone in their bodies, and they don’t know what they don’t know. all they know is the old way of doing things.
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advisory & consulting

ten most common causes of irs audits | listicle

//www.g005e.com/category/checklist/listicle/by 卡塔尔世界杯常规比赛时间 research

a new survey finds that a majority of americans would rather get mugged than audited by the irs.

here are the 10 most common red flags that lead to audits.

raising red flags increases the risk of an irs audit, which no client wants. taking dubious deductions isn’t worth the risk. clients need to be reminded to report all income and deductions accurately and keep good, detailed, organized records.

 

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streaming network

katie tolin: what’s the market telling us? | capstone conversations

understanding the story behind the data is critical to success.

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capstone conversations
by jean caragher
for 卡塔尔世界杯常规比赛时间

katie tolin, a veteran marketing strategist and the driving force behind cpa growth guides, recently sat down for a capstone conversation to share her expertise on navigating the complexities of marketing in the accounting industry. tolin, a decorated member of the association for accounting marketing (aam) and its volunteer of the year for 2023, offeres a candid exploration of current industry trends and the pivotal role of marketing in cpa firms.

follow jean caragher on 卡塔尔世界杯常规比赛时间 here. | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | catch jean caragher’s other show, gear up for growth, on fridays here. | and browse all the shows in the 卡塔尔世界杯常规比赛时间 broadcast network here

tolin identifies the rapidly changing accounting landscape as the greatest challenge facing marketers today. from private equity’s entry into the industry to the emergence of alternative firm structures that don’t rely on traditional cpa models, tolin notes that uncertainty reigns.

“marketers must understand these shifts and anticipate their impact on our firms,” she explains. “whether it’s technology reshaping our strategies or new competitors entering the field, staying informed and adaptive is essential.”

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politics & government

irs funding pays eye-popping 415x roi

from a business perspective, funding the irs is an excellent investment.

by 卡塔尔世界杯常规比赛时间 research

the internal revenue service’s taxpayer services and business systems modernization accounts got short shrift in the big-time funding provided by the inflation reduction act. but still, the combined total of $8 billion they got has gone a long way to improve the taxpayer experience.

more: tax season 2025 begins. ready or not. | every tax reviewer should be able to answer these ten questions | art werner: corporate transparency act and fincen reporting | quick tax tip | taxpayer advocate sees big improvements at irs | ask tax clients the right questions | major changes to circular 230: implications for tax professionals | cornerstone report | art werner: due diligence and irs enforcement | make ‘done but’ tax returns a thing of the past | six methods for getting paid faster this tax season | use humor to get tax documents in early | art werner: busy season predictions
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here’s the breakdown of the original account allocations at the irs:

  • enforcement: $45.6 billion, 58 percent of the total
  • operations support (e.g., rent, phones, paper, etc.) $25.3 billion, 32 percent of the total
  • business systems modernization (including tech upgrades): $4.8 billion, 6 percent of the total
  • taxpayer services: $3.2 billion, or 4 percent of the total

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advisory & consulting

profile of a modern firm: putting the vision into practice

maksymiw
 michael maksymiw, cpa cgma msa, is executive director, aprio firm alliance at aprio. he connects growing firms with resources to advance client relationships and provides access to subject matter experts in specialties that fall outside a firm’s wheelhouse. he holds a master of science in accounting from university of connecticut.

three ways an integrated model helps attract talent.

by michael maksymiw, cpa cgma msa
the holistic guide to wealth management

a successful future firm has an abundance mindset and an adaptable leadership style. the abundance mindset is based on the belief that there is enough work for everyone. that means the firm can focus on what it wants to – it can pick its niche. and the firm will utilize its network of other firms who think similarly to completely service the client.

more: toward a 21st-century cpa: a dynamic vision | what multiples mean to accounting firms | tsunami of m&a, pe is disrupting the accounting profession | why cpas are best positioned to become financial advisors | how wealth management has evolved | introducing you to a fulfilling return on relationships | rory henry upends the traditional accounting firm | why now is the time for cpas to embrace wealth management
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

a generalist who tries to do everything for a client is the old model. a specialist who finds other specialists to ensure the client has the best team around them for their success is the model of the future.
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