today's features
leadership

joey havens: how culture makes or breaks your future | gear up for growth

what you think you know about your firm’s culture is probably all wrong.

listen, stream, download, subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music and audible, player fm, audacy.

gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

“it’s probably impossible to have exponential growth without a strong culture,” says joey havens, author of the amazon bestseller, “leading with significance: how to create a magnetic people-first culture,” appearing on gear up for growth, hosted by jean caragher, president, capstone marketing, and powered by 卡塔尔世界杯常规比赛时间.

gear up for growth is tailored specifically for public accounting firms with up to 100 team members looking to expand their practices intelligently and efficiently. each episode focuses on a topic crucial for accounting firms aiming for smart growth in today’s competitive landscape. find more episodes here, including:

follow jean caragher on 卡塔尔世界杯常规比赛时间 here. | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | and watch for jean caragher’s other show, capstone conversations, with leading growth strategists from the nation’s most dynamic firms, also available on 卡塔尔世界杯常规比赛时间

“leaders have to be more intentional about connecting and showing that they care,” havens continues, “and when you do that, then your team members do that with each other, and then they do it with clients, and all of a sudden clients turn into real raving cheerleaders, and all of a sudden this firm has double-digit growth every year.”

read more →

audit & assurance

the new formula for an accounting business

productivity isn’t the same as putting in the hours.

by alan anderson, cpa
transforming audit for the future

getting the right clients and projects goes a long way toward building a profitable and successful firm. but that’s only part of being business-minded about your firm. cpa firms have followed the same overall business model for generations, based on billing clients for the hours worked on a file. while that has been successful and has allowed many partners to achieve great wealth, a few forward-thinking firms are successfully challenging that model.

more: how to upgrade c and d clients | eleven types of audit clients and which to fire | don’t take on audits in an industry you don’t understand | how ‘business expert cpas’ get their own business wrong | exceptional audit client service demands effective communication | five ways to prevent audit bottlenecks | how do we drive relevance in audit? | lack of relevance drives audit commoditization | four basic understandings every auditor must master | wanted: great audit mentors | closing the audit expectations gap
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

many firm owners obsess about chargeability and realization rates. but that’s missing the big picture: the only thing your revenue model needs to accomplish is bringing in enough cash to cover your expenses with leftover profit. we know how much we’re paying the staff working on the audit, and we need to collect two to three times their salaries for that work. that will give us the cash we need to pay them and all our other expenses, plus a return to the partner, and make up for the weeks when they’re not as busy or are in cpe or taking pto.

that’s why, instead of obsessing about chargeability and realization rates, a better way to measure success for your firm is by looking at your collected rate. read more →

pro member exclusive

lexar ssd expands storage for pro-level video

photo courtesy of https://ksglobal.lexar.com/

 

mobile filmmakers, it’s time to unleash your creativity without storage fears.

by rick richardson
technology this week

capturing 4k footage with an iphone might quickly use up a terabyte of storage. lexar’s new professional go portable ssd with hub offers up to 2 tb of additional storage. it also allows mobile filmmakers to capture prores video at 60 frames per second and provides a couple of extra usb-c connections for attaching other equipment.

more: five new google maps and waze features | new warehouse robot could revolutionize efficiency | recently discovered antibiotic spares ’good’ bacteria | ai displacing more jobs in banking than other sectors | google launches new private space feature | fool’s gold may not be so foolish now | educators can benefit from new generative ai course | chatgpt is getting humanlike memory
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

several businesses have released ssd drives made explicitly for the iphone. these drives enable 60 frames per second of 4k prores video recording, which is limited to 30 frames per second when recording to the internal storage of the 15 pro and 15 pro max. lexar’s solution’s unique feature is its small size and matching usb-c hub, which ensures that the iphone can still be used with devices like handheld gimbals.

read more →

innovation & change management

alan whitman: stop accepting the status quo | the disruptors

the firms that shift from billable hours to value outcomes will win. plus 10 key takeaways.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here

the disruptors
with liz farr

alan whitman wants to break the mold of public accounting. he wants to end the billable hour and the siloed practices that characterize how many firms have operated for decades. as whitman says, “we’re here to serve clients, we’re here to deliver great value. but do we really need to do it the way we’ve been doing it since before my father was in the workforce?”

more podcasts and videos:  sean duncan: discover your own genius | ingrid edstrom: true wealth is not financial | caleb jenkins: firm growth requires owners to shift roles | chris hervochon: be the leader you want to work for | ira rosenbloom: don’t merge for the money | adam lean: get out of the accountant’s trap | geraldine carter: charging more is better for your clients | vimal bava: when working smarter, not harder, is the only option | dawn brolin says grow your firm by shrinking it | jason blumer & julie shipp: move leaders out of client service | james graham: drop the billable hour and you’ll bill more | karen reyburn: fix your marketing and fix your business | giles pearson: fix the staffing crisis by swapping experience for education | jina etienne: practice fearless inclusion | bill penczak: stop forcing smart people to do stupid work | sandra wiley: staffing problem? check your culture | scott scarano: first, grow people. then firm growth can follow |

goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

while “most firms believe that billable hours are the holy grail,” whitman points out that “the client isn’t necessarily buying billable hours.” instead, clients buy the outcomes and “the intellectual capital you’re delivering to them.” he believes that “the firm that can shift from production, from billable hours to outcomes, is going to win.”

as ceo of baker tilly, he pushed through changes that tripled the firm’s size and increased collaboration. like law, medicine, and architecture, accounting is a technician-based profession, and “most of your identity is based on what you do,” which can lead to siloes within a practice. but whitman argues that to deliver the appropriate solutions, “your responsibility is to not only deliver what you can deliver, it’s also to deliver what other people in the organization can deliver,” so the client is “getting what they need to prosper.”

read more →

leadership

brenda sleeper: the journey to the hall of fame | capstone conversations

capstone conversations
informal and informative discussions with leading growth strategists from the nation’s most dynamic cpa firms.

stream, listen, download, and subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music and audible, player fm, audacy, rss

by jean caragher
for 卡塔尔世界杯常规比赛时间

brenda sleeper, a business resource network relationship director for the bdo alliance who works with bdo network firms nationwide, explains her path to the association for accounting marketing hall of fame, where she joins an elite few as bruce w. marcus lifetime fellowship members.

follow jean caragher on 卡塔尔世界杯常规比赛时间 here. | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | catch jean caragher’s other show, gear up for growth, on fridays here. | and browse all the shows in the 卡塔尔世界杯常规比赛时间 broadcast network here

sleeper has helped make things happen at aam since joining the organization in 2001. she was aam’s volunteer of the year in 2010 and served on the aam board of directors from 2012 to 2016. she has also served on the business development and member growth committees and continues to be the aam ambassador.
in this episode, sleeper reveals:
  • how she “kicked it into gear” when covid hit
  • how marketing rescued her
  • the skills that make marketers successful
  • why the game has changed for marketers and business developers