today's features

steve yoss, quick tech talk: creating powerful and effective presentations using microsoft powerpoint

knock your next presentation out of the park with powerpoint tools and tricks.

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quick tech talk
with steve yoss
cpe today

powerpoint is incredibly useful for crafting a message and getting that point across to your audience. i use powerpoint all the time to design and curate content to present to audiences to help them understand how to better use accounting and technology in their day-to-day work.

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move to advisory and assurance with relevance

relevance protects you from technological obsolescence.

by alan anderson, cpa
transforming audit for the future

the days of delivering an audit report months after year-end are numbered. how relevant is an audit report when it’s months after the fact? even when we move to continuous audit – which will happen sooner than you think – it will still be historical information. but what will make it more relevant is that it will be delivered more timely, even if we don’t change much about how we perform the audit.

more: how ‘business expert cpas’ get their own business wrong | say adios to audit fee pressure | eight items to cover in the audit exit to deepen client relationships and prove value | know your three audit w’splanning lays the foundation of audit relevance | how do we drive relevance in audit? | before the audit: more than just planning | are you correctly identifying the relevance intersection? | lack of relevance drives audit commoditization | five crucial attributes for successful audit leadership | traditional audits don’t deserve premium billing | four basic understandings every auditor must master
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

if you’re taking the time to understand the workings of the business, how that business works in relation to the industry, and how it serves its customers, you’re on the path to providing true relevance. that’s how you move into advisory and assurance. if you provide that baseline level of relevance and then build more real-time techniques and tools, you can expand on that knowledge base of the industry and the operating environment. then you can give your clients even more advice and suggestions for what they do.

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the accountant as a strategic business partner

woman pointing to laptop screen while talking to man

shift from transactional to advisory to become vital to your clients’ success.

by katie thomas

traditional accounting roles are evolving, now more than ever, as client needs change. ask 10 of your friends, and most will assume that an accountant is a number cruncher and focuses on compliance issues.

and, to some degree, these people are correct.

more: is tech causing both cpa shortage and low salaries? | audit firms nervous about new tech | what accountants can learn from t-ball | staffing tops list of woes at cpa firms | to replenish the talent pipeline, go back to the classroom | beware the work-life/workload doom spiral | why the dry pipeline? it’s about time | business model transformation: do it or die | misperceptions, corrections, accountancy and lemonade | whole person retention: when it’s not just the money | global trends show many dissatisfied cpas | more big firms shut their doors to new college grads
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

certified public accountants know a lot about numbers. they analyze them, forecast them and “crunch” them, but over 50 percent of firms now offer client advisory services and have become strategic partners with clients. accountants are doing a lot more today than even a few years ago.

why?

client needs are evolving, and you, as their accountant, are in the perfect position to serve them. after all, you’re viewed as a trusted advisor and have access to the data to help your clients reach their goals faster and make better decisions.
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losing can help you win more

man, woman, man having serious discussion around conference table

someone else got the client. do you know why?

by august j. aquila
price it right: how to value accounting services

this is not another sermon that tells you that each “no” gets you closer to a “yes” when you are selling. the purpose of this post is to improve your proposal success ratio so that you get fewer “nos” and more “yeses.”

more: three more strategies for growing your practice | four strategies for building your practice | market technology services through workshops and training | the secrets of great business developers | dodge the four curses of a production orientation | client acquisition never stops | ‘sales’ is not a four-letter word | maybe what you need is a marketing audit | three types of marketing message, and which is best
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

i am an advocate of doing client and prospective client satisfaction surveys. if you aren’t doing followup surveys with lost prospects and clients you have lost to other firms, i suggest that you start now. you can gain a better understanding of why you lose prospects and clients, and then you can change whatever it is that you are doing wrong and be more successful in bringing in new business and keeping it.
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tax and accounting priorities shifting in turbulent times

bar chart

three actions that firms can take.

by 卡塔尔世界杯常规比赛时间 research

a multinational thomson reuters survey of tax professionals has found accounting firms shifting their priorities after a year of unexpected developments and before a year of unexpected developments.

that’s a lot of unexpected developments.

more: report: efficiency still the top priority for accounting firms | is tech causing both cpa shortage and low salaries? | staffing tops list of woes at cpa firms | why the dry pipeline? it’s about time | whole person retention: when it’s not just the money | seven enticements to keep talent on board | disruptors: talent crisis? what talent crisis? | seven steps to a stronger future
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

in 2023, the annual survey saw firms and their clients hunkering down for a year of post-covid-19 unknowns, a recession that never came, inflation that wouldn’t quit and interest rates that persisted at uncomfortable heights.

this year, it looks like firms are reassessing where they stand and where they are going. times are turbulent – technologically, economically, politically, environmentally – so recovering from the past and preparing for the future are going to require some changes.
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