bissett bullet: a.c.c.o.u.n.t.s.
today’s bissett bullet: “a pipeline is essentially a list of people we would like to bring value to, but how can we use it to forecast new business?”
by martin bissett
by martin bissett

virtual communication, hybrid work environments still pose challenges.
by 卡塔尔世界杯常规比赛时间 research
new laws and regulations now rank as the primary management challenge at accounting practices around the world, according to a report from caseware.
and though the difficulty, and even impossibility, of meeting all legal requirements is a massive challenge, meeting that challenge is a driver of rapid change in the industry. this is evidenced by the second-most serious challenge, adopting new technologies – technologies directly or indirectly aimed at meeting legal requirements.
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“it’s not just debits and credits.”
accounting influencers
with rob brown
look into potential solutions for the alarming talent shortage with sue coffey, ceo of public accounting at the aicpa, and lexy kessler, partner at aprio and chair of the aicpa’s national pipeline advisory group, in this episode of accounting influencers, hosted by rob brown.
coffey and kessler discuss the overwhelming evidence pointing to a significant talent pipeline issue in accounting, including declining enrolment in accounting programs, fewer students pursuing the cpa credential, and challenges in retaining young professionals in their first five years of employment. but can the profession overcome this challenge?
from “the office” to “parks and recreation,” listen in on how tv and movies shape our view of accountants.
accounting arc
with liz mason, byron patrick, and donny shimamoto.
center for accounting transformation
accountants are often depicted in popular culture in ways that range from humorous to downright exaggerated. in a recent episode of arc, hosts liz mason, cpa; byron patrick, cpa.citp, cgma; and donny shimamoto, cpa.citp, cgma, delve into these portrayals, discussing their favorite fictional accountants and the stereotypes that come with them.
patrick, vice president of client success at the b3 method institute, starts the conversation with “the office,” where characters like oscar, kevin, and angela offer a comedic take on the profession. “the beauty of ‘the office’ is in its exaggerated realism,” patrick explains. angela’s strict, by-the-book approach and kevin’s more laid-back attitude reflect common perceptions of accountants. “they were the butt of many jokes, but also some of my favorite accountants to watch,” he adds.

you have to believe in yourself.
by martin bissett
business development on a budget
“no man has the ability to step outside of the shadow of his own character.” – robespierre
as far as our potential clients are concerned, how they perceive us is how we really are to them, regardless of the truth of the matter.
because of this, it’s important to realize that when we are meeting a new potential client who has not been referred to us, it does not matter what the reality of our value proposition is; it matters how that potential client perceives our value proposition. therefore, to be effective in winning work, we must understand how we can positively influence their perception of us at each stage of the relationship-building process.
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