today's features

irs vs. fraudsters

the endless war is not going well.

by 卡塔尔世界杯常规比赛时间 research

the fraudsters of the world continue to see the u.s. treasury as a bountiful chest of riches just waiting to be plundered.

it doesn’t take much. a taxpayer’s name, a social security number, a bank account number, maybe an email address, a phone number and a little luck.

more: imagine! the national tax advocate does | art werner: maximizing fringe benefits | is the irs mismeasuring phone service? | irs makes big progress but … | business booming, but not as much as last year | busy season barometer offers clues for better business | tax practitioners say happy days are here … again | the irs is coming! get your clients into compliance | end tax season meetings with clients … seriously | brandon hall: firms try to make too much on tax prep | eight steps to getting started with ai: a guide for tax professionals | ftc nails turbotax for ‘free filing’ scam | if only the irs’s tax pro were useful | tax pros file 33% of early returns | can’t irs online accounts be more useful?
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the irs is used to this. it knows what to do about it.

it just doesn’t do it very well.
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what makes a great website? 

two women looking at a screen as they design a website

nine things to ask as you build.

by august j. aquila
price it right: how to value accounting services

don’t kid yourself: creating a great website takes a lot of time and creative talent. websites must also be constantly updated with new material.

more: losing can help you win more | three more strategies for growing your practice | understand the 10 steps of the buying process | calculate the cost of losing clients | eleven possible pitfalls of mergers | six ways to expand your client services checklist | ten questions to refine your successful marketing plan | four questions for choosing your marketing audit strategies | four steps to a successful email marketing campaign
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

if you plan to update your current website or prepare one for the first time, or if you plan to do it yourself or just hire a marketing communication specialist with website-building experience, make sure you have clear answers to the following questions:

  • who is your target market? accounting firms usually have more than one market they are going after. consider how your various markets will find themselves on your site.

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150 credit hours: helping or hindering?

one study suggests there is little if any upside but plenty of downside.

by 卡塔尔世界杯常规比赛时间 research

four decades ago, the american institute of cpas promulgated a rule requiring accountants to complete 150 credit hours to qualify for certification, an increase from 120 hours. basically, it required a fifth year of college education.

more: can’t recruit? retain! | the accountant as a strategic business partner | report: efficiency still the top priority for accounting firms | is tech causing both cpa shortage and low salaries? | staffing tops list of woes at cpa firms | to replenish the talent pipeline, go back to the classroom | beware the work-life/workload doom spiral | why the dry pipeline? it’s about time | whole person retention: when it’s not just the money | global trends show many dissatisfied cpas | more big firms shut their doors to new college grads | seven enticements to keep talent on board
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

state boards of accountancy had discretion over when to enact the rule. by 2015, all states and u.s. territories had adopted it.

fun fact: the national rule did not impose any requirements on what courses the students had to take. it didn’t have to be courses on tax law or accounting standards. philosophy, music theory or basket-weaving would do. state boards, however, often mandate specific course requirements.
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bissett bullet: how healthy is your pipeline?

today’s bissett bullet: “it is no coincidence that the accounting firms that have superior profitability are those taking growth seriously and forecasting their new business income.”

by martin bissett

not recurring business, new business. your pipeline should be able to tell you, at any time, where the new business is coming from, how likely it is to convert, how soon you are likely to win it, how much the deal is worth and so on. if you are serious about growth, and you should be, your pipeline should be up to date and active at all times.

today’s to-do:

review your pipeline and score yourself honestly between 1 and 10. 10 being an active, up-to-date pipeline and 1 being no pipeline at all. what do you need to do in order to be in a position to accurately forecast new business?

see more bissett bullets here

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five areas to ground new metrics other than time

you need to measure your progress and success, but not by the hour.

by jody padar
radical pricing – by the radical cpa

it may sound ridiculous, but the only people who are married to timesheets are professional services firms staffed by people who spend their professional lifetimes building their knowledge. every other company in the world has figured out how to sell and price products or services without relying on timesheets.

more: five reasons to ditch timesheets for good | productize services for consistent client value | four ways automation pushes the paradigm shift | how value pricing impacts your employees | why pricing is so disruptive | accounting disruptors are heading your way … with deep pockets | advisory work must be priced by value, not hours
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

why do professional services firms believe you should sell knowledge in increments of time? ron baker, an accounting visionary and author of “firm of the future,” once asked, “when you’re a knowledge worker, should you be selling your time?” i don’t think so.

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