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today's features

jody grunden: be different. make more money

prove the naysayers wrong.

this video is a preview. the complete video episode, with commentary and transcript, is first available exclusively to pro members. the podcast version becomes available in a few days everywhere you get your podcasts.

the disruptors
with liz farr

in 2013, jody grunden’s firm, summit virtual cfo, became one of the first financial firms in the world to go fully remote. at the same time, they narrowed their focus to creative agencies. those two changes, combined with a weekly subscription pricing model they’ve been using since 2007, resulted in a “hockey slope type ramp up.”

jody grunden, part 2 of 2: see part 1, june 20 – jody grunden: subscription pricing is a game changer

more podcasts and videos: dawn brolin says grow your firm by shrinking it | jason blumer & julie shipp: move leaders out of client service | james graham: drop the billable hour and you’ll bill more | karen reyburn: fix your marketing and fix your business | giles pearson: fix the staffing crisis by swapping experience for education | jina etienne: practice fearless inclusion | bill penczak: stop forcing smart people to do stupid work | sandra wiley: staffing problem? check your culture | scott scarano: first, grow people. then firm growth can follow |

exclusively for pro members. log in here or 2022世界杯足球排名 today.

since then, they’ve been doubling in size every three years, reaching $10 million in revenue by 2022 while maintaining a profit margin of 10-25%. they also ditched the suits and ties back in 2004 and “decided to go against the norm…it really changed the way that people thought about accounting,” grunden says. he is the author of the best-selling building the virtual cfo firm in the cloud.

podcast

steve yoss, quick tech talk: new risks in the emerging regulatory framework

ignorance is not an excuse.nor a legal defense.

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quick tech talk
with steve yoss
cpe today

today’s world is governed by laws and regulations, professional standards, ethical codes, and more. and an organization needs to be able to navigate this incredibly complex regulatory framework. it’s not just about being in business anymore. it’s about staying on the right side of the law and the right side of the profession.

click here for more steve yoss

our framework complexities have never been more sophisticated than they are now. we have policies such as the general data protection regulations (gdpr) in europe or the california consumer protection act (ccpa). guess what?

marketing & sales

bissett bullet: cash is not the issue

today’s bissett bullet: “there are certain criteria that will always need to be demonstrated for you to become a partner in your firm. the ability to find cash up front for investment, however, is no longer one of those criteria.”

by martin bissett

the path to partnership in the accounting profession is evolving. no longer is it necessarily the case that a lack of available funds is a barrier to realizing your ambition.

a forward-thinking practice will find a way to enable their rising stars to fund the deal. don’t allow a lack of cash to get in the way of your career aspirations. focus instead on who you need to be and hone the foundational skills and behaviors you need to demonstrate in order to be the most outstanding candidate for partnership in your firm.

today’s to-do:

if you aspire to partnership, list those necessary skills and behaviors. demonstrate those you have and ask for support with those you still need to develop. show your commitment to the practice now and be recognized as a candidate for the future.

see more bissett bullets here

pricing, fees & billing rates

digitize clients for standardization

don’t lose your shirt over process.

by jody padar
radical pricing – by the radical cpa

why is mcdonald’s easy to price and why is their product so consistent no matter where in the world you are? you know that if you get a big mac in chicago or one in new york, it will taste and cost the same. this is because of standardization, and you shouldn’t underestimate the role digitized data plays in maintaining this consistency.

more: six steps to creating a standardized practice | four ways automation pushes the paradigm shift | are you the key signal caller for your clients? | value pricing requires defining your clients | how value pricing impacts your employees | 6 steps to start value pricing | what are you selling? | three critical factors drive the value pricing trend | accounting disruptors are heading your way … with deep pockets | the convergence of trends makes pricing changes imperative
exclusively for pro members. log in here or 2022世界杯足球排名 today.

your firm can standardize and price just like mcdonald’s does, if you have the right tech infrastructure, in addition to standards related to both clients and workflow.
read more →

marketing & sales

are you projecting confidence?

you are your first client. what’s your first impression?

by martin bissett
business development on a budget

winning your first client is all about understanding why someone would buy from you before you ever speak to them, before you ever meet them, before you ever start the preparation for talking to them.

more: five questions to help forecast your firm growth | four key questions about leadership | showing leadership through customer service | the real math behind the sales pipeline | keep business development going during busy season | walk the commitment walk | two steps toward mastering selling | thirteen ways to show commitment | clients can’t grow without you | seven mistakes in winning new fees | how to develop your communication abilities | five questions for measuring partner potential | five ways to rally your firm to its culture
exclusively for pro members. log in here or 2022世界杯足球排名 today.

this discipline too often goes unexplained by most sales training programs offered to the accounting profession, but ultimately we have to be comfortable with who we are and the value that we offer.
read more →