today's features
management

how firms are compensating their coos

bar chart

real-life examples. about 29% are owners.

by kristen rampe
rosenberg associates

more and more firms are exploring the benefits of adding a chief operating officer (coo) to their leadership ranks. the coo role often encompasses strategic cpa firm leadership, holding partners accountable, making decisions in line with the firm’s strategy and overseeing all administrative functions.

more: help! a partner wants to retire really early
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this position can significantly reduce the time client service partners spend attending to these duties. and often the coo can do them better, as they aren’t distracted by the next fire drill from a high-profile accounting client. their only client is the firm.
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accounting arc

accounting arc: breaking barriers – how becky dupree’s love for data analytics and her identity shaped her professional path

“coming out was not an option at that time in public accounting.”

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accounting arc 
with donny shimamoto
center for accounting transformation

rebecca “becky” dupree, an experienced accountant and auditor, shares her compelling journey on the latest accounting arc, hosted by donny shimamoto, cpa.citp, cgma. with 17 years in public accounting and internal audit, dupree’s story highlights the diverse career paths in accounting and the importance of resilience and authenticity in navigating professional challenges.

more: accounting arc: forecasting finance & the 2034 accounting landscape | accounting arc: top 10 strategies for managing growth | accounting arc: busting the big 4 myth | accounting arc: exploring ai’s role in modern accounting | accounting arc: unraveling the collapse of silicon valley bank | on a mission: introducing accounting, reaction, comedy (arc) | harper & co. cpas: the perspective of a non-accountant is imperative | menlo innovations: improve office culture by overhauling internal reviews | dustin wheeler: for serious cas success, hire tech teams | chase birky: overcoming paralysis by analysis |

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dupree’s career began in mercedes, texas, where she earned her degree in accounting from the university of texas rio grande valley, followed by an mba from sam houston state university. admitting she spent much time watching l.a. law, dupree says she initially aspired to be an attorney. however, her accounting talent led her to a fulfilling public accounting and internal audit career.

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podcast

steve yoss, quick tech talk: blockchain and regulatory compliance for tax, accounting, and finance professionals

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quick tech talk
with steve yoss
cpe today

blockchain technology, at its core, is all about record keeping. and if we think about accounting, accounting is just an agreed-upon set of principles for record-keeping gaap: generally accepted accounting principles. blockchain is a way to keep track of information, no different than how an accounting system keeps track of information.

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it has some specific principles, such as immutability, meaning it can’t be modified or deleted once you create a record. it also has certain principles around transparency, such as anybody can examine a public transaction from a blockchain such as bitcoin, aetherium, and others.

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marketing & sales

eight areas to cover for personal goals

woman holding eyeglasses and looking at laptop screen

you can make yourself more valuable, but it takes some planning.

by august j. aquila
price it right: how to value accounting services

there is never a bad time to set goals and it doesn’t have to take a lot of time to do so. every goal-setting book tells you to write down what you want to accomplish. if you do, you are more likely to achieve your goals.

more: understand the 10 steps of the buying process | market technology services through workshops and training | the secrets of great business developers | dodge the four curses of a production orientation | client acquisition never stops | ‘sales’ is not a four-letter word | maybe what you need is a marketing audit | three types of marketing message, and which is best | why you need progress billing | five tips for cross-selling and upselling | five keys to successful marketing | twelve fundamentals of planning | one question to guide your growth plans
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imagine yourself as a balance sheet. what do you need to do to make yourself more valuable next year than this year? one way is to invest in yourself so that you perform at a higher level.
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marketing & sales

three ways to follow up with prospects

young businessman on phone with colorful world map background

this is the key to 98 percent of your sales.

by sandi leyva
the complete guide to marketing for tax & accounting firms

it seems there are hundreds of questions swirling around how to follow up with prospects.

more: are you throwing away profits? | want to close a deal? set a deadline | five business development mistakes to avoid | how to leverage chatgpt during this crazy tax season | eight steps to getting started with ai: a guide for tax professionals | you don’t have a time problem | three money leaks and how to plug them | eleven ways to serve clients even better | eight ways to build busy-season stamina | make your prospect kit stand out | six ways to beat the competition | grow your revenue with three marketing strategies | what can chatgpt do for accounting professionals?
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the raw truth is that very few people follow up at all. on average, only 2 percent of people buy on the first contact with a vendor.

so if you’re not following up, you’re walking away from 98 percent of your sales.
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