卡塔尔世界杯常规比赛时间

today's features

market technology services through workshops and training

eleven questions to help clients explain what they need.

by august j. aquila
price it right: how to value accounting services

there are two keys to developing new business. first, find out what your clients and prospects want and need. second, be able to get in front of them.

more: service quality: the key to client retention | calculate the cost of losing clients | eleven possible pitfalls of mergers | six ways to expand your client services checklist | ten questions to refine your successful marketing plan | four questions for choosing your marketing audit strategies | four steps to a successful email marketing campaign | five reasons to implement change orders | make your practice better
exclusively for pro members. log in here or 2022世界杯足球排名 today.

most accountants and consultants are quite good when they can get in front of them. the problem is creating opportunities to get face to face with clients and prospects. let’s talk about two methods of solving that problem: training and workshops.
read more →

outlook & analysis

beware the work-life/workload doom spiral

five strategies for keeping your firm out of it.

by 卡塔尔世界杯常规比赛时间 research

is your firm in a doom spiral?

more: business model transformation: do it or die | misperceptions, corrections, accountancy and lemonade | whole person retention: when it’s not just the money | global trends show many dissatisfied cpas | more big firms shut their doors to new college grads | seven enticements to keep talent on board | employee retention is easier than attraction | let interns fix the staffing shortage? | disruptors: talent crisis? what talent crisis? | three ways to raise the bar for your business | accountants’ advice: be careful, quick, creative … and lean
exclusively for pro members. log in here or 2022世界杯足球排名 today.

here’s what it looks like:

a cpa quits or retires.
the firm can’t attract a replacement.
the firmwide workload remains constant.
increased workloads get redistributed.
a cpa quits because of stress.
workloads increase again.
someone else quits. no one gets hired.
the firm turns away clients.
revenue drops. salaries stagnate.
uncompetitive salaries hinder hiring.
a cpa quits or retires.
repeat.

marketing & sales

bissett bullet: be intentional

today’s bissett bullet: “when you reach retirement and look back on your career, how would you like to be remembered?
as a trusted advisor who helped their clients in times of need perhaps?
as a leader who invested in and developed their people?”

by martin bissett

if you can’t define that, your career will be subject to external factors. you will get that promotion only if it is offered. you’ll get that pay raise only if it is offered.

start with the end in mind. your career goals may evolve over time but know this: whatever you decide, they are unlikely to happen unless you are intentional.

today’s to-do:

decide today what you want your career to be remembered for.

see more bissett bullets here

pricing, fees & billing rates

value pricing requires defining your clients

choose your client personas wisely.

by jody padar
radical pricing – by the radical cpa

one drawback of the hourly pricing model is its one-size-fits-all nature. every client is charged the same rates per hour, with the only difference being the number of hours each uses.

but the world isn’t made up of identical people working in identical businesses and driving identical cars to and from their identical homes. thank goodness!

more: how value pricing impacts your employees | six steps to start value pricing | what are you selling? | three critical factors drive the value pricing trend | accounting disruptors are heading your way … with deep pockets | the convergence of trends makes pricing changes imperative | stop looking for talent that does not exist | advisory work must be priced by value, not hours
exclusively for pro members. log in here or 2022世界杯足球排名 today.

clients are as different as you or me, but we can group them into buckets called personas based on shared values or traits. in a client-centric firm, it helps to understand these basic personas so you can more efficiently meet each client’s needs. you probably have a handful of personas in your firm right now. you just haven’t seen them as a grouping because, in your bill-by-the-hour model, it doesn’t matter who they are.

podcast

steve yoss, quick tech talk: cloud computing, anywhere, everywhere, all at once

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quick tech talk
with steve yoss
cpe today

the cloud is probably one of the most meaningful technologies to have been invented and deployed. the easy, free exchange of information has never been better than it is today. cloud computing gives financial professionals the ability to make the world their workplace. you can do a bank reconciliation while standing in line waiting to check out at the grocery store. you could send a client invoice while on a road trip with your family; although you should probably be enjoying their company. the point is that you’re no longer limited to having to be in one physical geographic space.

click here for more steve yoss

if the system is online or on the internet, if the data is available, you can work anywhere. and that gives you the ability to have clients in any part of the world. it allows you to hire and have staff anywhere in the world. it allows you to grow your business in ways our forefathers could never have seen possible. it’s crazy to think just a couple of years ago, the only employment opportunities you might have had were within an hour’s drive of your home. now you can work anywhere, and anywhere can work for you.

today’s bissett bullet: “when you reach retirement and look back on your career, how would you like to be remembered? as a trusted advisor who helped their clients in times of need perhaps? as a leader who invested in and developed their people?”