today's features

steve yoss, quick tech talk: blockchain and regulatory compliance for tax, accounting, and finance professionals

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quick tech talk
with steve yoss
cpe today

blockchain technology, at its core, is all about record keeping. and if we think about accounting, accounting is just an agreed-upon set of principles for record-keeping gaap: generally accepted accounting principles. blockchain is a way to keep track of information, no different than how an accounting system keeps track of information.

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it has some specific principles, such as immutability, meaning it can’t be modified or deleted once you create a record. it also has certain principles around transparency, such as anybody can examine a public transaction from a blockchain such as bitcoin, aetherium, and others.

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eight areas to cover for personal goals

woman holding eyeglasses and looking at laptop screen

you can make yourself more valuable, but it takes some planning.

by august j. aquila
price it right: how to value accounting services

there is never a bad time to set goals and it doesn’t have to take a lot of time to do so. every goal-setting book tells you to write down what you want to accomplish. if you do, you are more likely to achieve your goals.

more: understand the 10 steps of the buying process | market technology services through workshops and training | the secrets of great business developers | dodge the four curses of a production orientation | client acquisition never stops | ‘sales’ is not a four-letter word | maybe what you need is a marketing audit | three types of marketing message, and which is best | why you need progress billing | five tips for cross-selling and upselling | five keys to successful marketing | twelve fundamentals of planning | one question to guide your growth plans
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imagine yourself as a balance sheet. what do you need to do to make yourself more valuable next year than this year? one way is to invest in yourself so that you perform at a higher level.
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three ways to follow up with prospects

young businessman on phone with colorful world map background

this is the key to 98 percent of your sales.

by sandi leyva
the complete guide to marketing for tax & accounting firms

it seems there are hundreds of questions swirling around how to follow up with prospects.

more: are you throwing away profits? | want to close a deal? set a deadline | five business development mistakes to avoid | how to leverage chatgpt during this crazy tax season | eight steps to getting started with ai: a guide for tax professionals | you don’t have a time problem | three money leaks and how to plug them | eleven ways to serve clients even better | eight ways to build busy-season stamina | make your prospect kit stand out | six ways to beat the competition | grow your revenue with three marketing strategies | what can chatgpt do for accounting professionals?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

the raw truth is that very few people follow up at all. on average, only 2 percent of people buy on the first contact with a vendor.

so if you’re not following up, you’re walking away from 98 percent of your sales.
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bissett bullet: one in, one out

today’s bissett bullet: “you can have as large a pipeline as you like but if you lose your existing clients as quickly as you gain new ones, then no progress is actually made. better to ask, ‘why do clients leave and how can you prevent it?’”

by martin bissett

one reason client loss occurs is that the relationship with the client is not close and a firm doesn’t make it their business to find out what that client really needs before offering services to suit. as the business grows, their needs grow. if you’re close to them, you’ll know what additional support to offer. if you’re not, you give the competitors a chance to move in.

today’s to-do:

look at your grade a clients. where were they in their development when they engaged you and how have their needs changed since? if there is support that you should be giving and are not, it’s time to book a meeting to address that.

see more bissett bullets here

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jody grunden: subscription pricing is a game changer

get rid of the noise of hourly billing and create value.

this video is a preview. the complete video episode, with commentary and transcript, is first available exclusively to pro members. the podcast version becomes available in a few days everywhere you get your podcasts.

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the disruptors
part 1 of a two-part episode.
with liz farr

for over a decade, jody grunden, cpa, has been doing things that many firms are just now discovering. summit virtual cfo (now part of anders) offers weekly subscription-based pricing as a fully remote firm, and their main offering is virtual cfo services or, in today’s parlance, cas 2.0 services. he’s also the one you might spot at accounting conferences in his signature tommy bahama shirts instead of a suit and tie, not quite what you might expect from the leader of a $10 million firm.

jody grunden, coming in part 2, june 27: be different. make more money
goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

grunden, the partner and co-founder of summit virtual cfo, got his start as a thought leader and virtual cfo (as well as his signature wardrobe) when he was invited to speak at a conference in new orleans. at the conference, he used an easel and pad of paper to walk a roomful of successful creative agency owners through the way they made money and how their decisions impacted the bottom line. he is the author of the best-selling building the virtual cfo firm in the cloud.

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