卡塔尔世界杯常规比赛时间

today's features

when selling a firm to staffers is tricky

two writers have similar problems.

by ed mendlowitz
202 questions and answers: managing an accounting practice

i received two related questions, which i’ll answer together.

first question: i am nearing retirement and want to sell my practice to two longtime staff people, but they don’t get along, and i’m afraid to sell to them. what should i do?

more: want to merge? six steps to take | how to raise your rates | higher fees to start: ten ways to make your tax season better | three ways to start an accounting practice | free consultation? not always | referral fee? forget it | how much is your tax practice worth? | merge in lower-priced work without losing out
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second question: i have a large individual tax practice, but also have an audit practice that is handled by different staff in my firm. how do i sell this practice? none of the larger buyers want the tax clients and none of the smaller buyers want the audit clients.

charts & graphs

tax pros own 53% of e-filings

most stats are on the plus side now.

by beth bellor
卡塔尔世界杯常规比赛时间 research

with just over two weeks before the nation’s major tax deadline, most statistics are landing on the positive side … finally.

more: tax stats still playing catchup | tax pros take the edge in e-filings | tax pros gain ground, and diyers maintain lead | tax pros handle 46.4% of e-filing | tax refunds, tax pro market share trending up | refunds up as tax pros tackle 41.5% of e-filings | tax pros handle 37.7% of e-filings | tax pros file 33% of early returns
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the irs has received 90.3 million individual income tax returns as of march 29, the latest data available, up 0.2 percent from the same period in 2023. it has processed 88.8 million returns, down 1 percent.
read more →

outlook & analysis

seven steps to a stronger future

fees and business lines of course, but what about an operations person?

by 卡塔尔世界杯常规比赛时间 research

the aicpa’s national management of an accounting practice (map) survey took a good look at a lot of data – revenues and profits, staff turnover and professional salaries, services and fees.

more: accountants bullish locally, bearish nationally | top performers lead in leverage, culling, outsourcing | revenue up at 59% of accounting firms … and more good news | chatgpt for the reluctant accountant | survey shows challenges, priorities shifting | accountants torn over 2024 economy, offer advice | survey: are you offering the right services?
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and then, toward the end, it says, “but all the data in the universe won’t do you any good if you don’t do something with it.”

it then calls on cpa firms to evolve if they want to survive and thrive through seismic shifts in technology and marketing.
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marketing & sales

nine ways to choose your pr person

the rules of the game have changed.

by bruce marcus
professional services marketing 3.0

editor’s note: 卡塔尔世界杯常规比赛时间 was privileged to have a long relationship with bruce w. marcus, who was ahead of his time in his thinking and practice in marketing for accounting. we are publishing some of the late expert’s evergreen work, which retains wisdom for the present.

there was a time when all you needed was a roll of nickels and a phone booth, and you were in the pr game. of course, all clients expected then was that you get their names in the paper. for most of the publicity clients in those days, that was sufficient.

more: when bad news happens to good firms | why accountants should be nice to journalists | ten keys to crafting ads | four things to know about social media | internal communications are underrated | four things better than a company song | let’s lose the word ‘image’ | the risk in not understanding risk | what your marketing program can and can’t do
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“those days” were the late 1920s and 1930s, before pr became public relations, and before we were beset with such glorious concepts as “image,” and “positioning,” and “niche marketing.” today, public relations is infinitely more sophisticated than that, as is the public relations client. the public relations program for any modern corporation is to its publicity ancestor as desktop publishing is to hieroglyphics. and of course, the public relations program for the professional firm is different, too.

but to have a sophisticated public relations program requires not just a sophisticated practitioner, but a sophisticated client. a firm, if it knows how, will always find a good public relations practitioner or consultant, but a consultant is only as capable as the firm he or she serves.
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marketing & sales

six ways to expand your client services checklist

it’s key to client retention.

by august j. aquila
price it right: how to value accounting services

let’s explore ways to provide additional services to existing clients. here is a short checklist that will help you obtain additional services for your clients.

more: client acquisition never stops | make sure you know what you will get from your marketing | three pillars support a successful accounting firm | clients have six reasons for needing you | six ways to market your technology consulting practice | sixteen marketing activities to try | the four steps of your personal marketing process | how does your firm measure up? | six questions before asking for all the referrals you deserve
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other than accounting and tax services, what additional services do you provide to this client? create a spreadsheet listing the type of service, the fees, the year of service, the engagement leader and the client’s satisfaction on a scale of 1 to 5. if your list of additional services is lengthy, you are providing good service to the client. if it is short, continue to the following questions.