today's features

is the cpa business model the clog in the pipeline?

older woman showing young woman something on office computer screen

maybe a flip in perception is in order: 150 hours as an investment, not a burden.

by 卡塔尔世界杯常规比赛时间 research

the accounting profession is in trouble. big trouble.

cpa firms experience the problem as a difficulty in finding certified professionals. but the real problem is in the personnel pipeline that feeds the industry, the long, hard, expensive process of becoming a cpa.

more: can big data spot financial fraud? | will unclogging the accounting pro pipeline kill mobility? | accountants bullish on income | which niche’s the best niche? | ethics on sustainability puzzle some accountants | accountants hopeful, concerned and confused about ai | survey respondents see exciting year coming up | the 7 categories of cybersecurity solutions firms need
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to continue the metaphor, it’s also the drain pipe – the increasing flow of professionals out of cpa firms and into retirement. in 2020, 75 percent of cpas became eligible to hang up their green eyeshades and find something else to do, such as get to know their families and experience the pleasures of daylight.
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how a virtual family office can serve your wealthy clients

it comes down to financial security.

by anthony glomski

uberwealthy families like the vanderbilts, morgans and rockefellers realized several centuries ago that managing all of their vast wealth and resources was extremely difficult. sure, they had scores of advisors working exclusively for their families. still, when each of those advisors was toiling away in their silo, there was no coordination of their efforts and lots of waste and inefficiency.

more: there’s more to giving than tax implications | see your client to a graceful exit | check tax effects before liquifying | why you should function as a fiduciary | your entrepreneurs need advice, but which kind?
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so, they established formal office headquarters where all financial experts working on their behalf could meet in one place to make it easier to oversee and coordinate everything important to the extended family – their taxes, asset protection, wealth transfer, and their legacy planning, etc.
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no one listens to you? change how you talk

man intently listening to woman in office

it might be more of a workaround than a solution. but it gets results!

by ed mendlowitz
202 questions and answers: managing an accounting practice

question: i notice that most of the time my staff doesn’t listen when i talk. how can i make them listen?

more: free consultation? not always | measure knowledge gaps (then close them) | should you offer financial services? | ready to retire? selling your practice is no strategy | 20 things you need for a business valuation
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response: i find this issue very widespread. i believe there is an epidemic of people not listening, not just staff.
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can big data spot financial fraud?

woman leaning toward desktop computer screen

google searches give auditors a glimpse of true sales.

by 卡塔尔世界杯常规比赛时间 research

google trends is a free service at the world’s most widely used search engine. in an instant, users can see how often a keyword has been the target of a search.

more: will unclogging the accounting pro pipeline kill mobility? | accountants cozy up to clients with cas | cpas culling clients for better work-life balance | women-owned businesses upbeat but need help | accountants to the rescue as startups struggle | looking for recent grads? good luck
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when that keyword is a product, the searches tend to reveal something about sales.

and that should be of interest to auditors.
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humans beat ai in some aspects

… but not all. what that means for the profession.

by hitendra patil
rise of the aiccountants

a research study by the american accounting association evaluated the performance of chatgpt on accounting-specific content.

more: why accountants should embrace artificial intelligence | ai brings opportunities for accountants | seven things you must know about ai
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the study was conducted by a team of 327 coauthors from 186 educational institutions worldwide, who entered 25,817 assessment questions and evaluated the accuracy of chatgpt’s responses.
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