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dunn: time’s the wrong growth metric | gear up for growth

stop counting minutes. start creating meaning.

originally published may 2025
this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

in a re-energizing episode of gear up for growth, paul dunn makes the case that the billable hour isn’t just outdated—it’s holding firms back. the four-time tedx speaker and cofounder of b1g1 challenges accounting leaders to rethink how success is measured and to lead with purpose, not punch clocks.

gear up for growth spotlights the best strategies for smart and efficient growth in today’s competitive landscape. more gear up for growth here | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

talking with host jean caragher, dunn reframes the profession’s obsession with time as a distraction from what clients actually value. “it’s not about the inputs,” he says. “it’s about the outcomes.” when firms anchor their work to results—and to the human impact behind those results—growth follows naturally.

more than two decades after coauthoring “the firm of the future,” dunn remains a vocal critic of six-minute increments. while some firms are inching toward value pricing and advisory-led models, he argues the real shift requires courage. measuring work by time, he notes, is “the opposite of human flourishing.” measuring by impact, on the other hand, elevates both clients and teams.

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advisory & consulting

why offer three service levels?

hand drawing a rainbow-colored 3

you still can add on other services.

by jody padar
radical pricing – by the radical cpa

a tiered service offering should provide your clients with three options. according to experts in mindset and pricing, if you provide three options, people will usually choose the one in the middle. that’s the one you are aiming for them to buy.

also, don’t forget that people buy the payment, not the car. there’s an entire mentality around monthly pricing. if you tell a client it’s a $24,000 engagement, they will balk. they would rather pay $2,000 a month than the full amount all at once. of course, some clients will offer to give you the full engagement amount up front if the price is discounted. from a cash flow perspective, you can offer a small discount if a client is willing to pay this way.

creating your service packages is not a one-size-fits-all activity. there should be different tiered service options for each client persona. it is also important for clients to know that they can upgrade or downgrade their service level when needed.
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advisory & consulting

the details of due diligence

do you have everyone you need on your team?

by ed mendlowitz
77 ways to wow!

in 2012, hewlett-packard announced an $8.8 billion deduction claiming that they overpaid for an acquisition because of the failure of many other people who were responsible for due diligence. i don’t know many of the details, but it seems that someone screwed up big-time.

more by ed mendlowitz
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

due diligence is an essential activity in an acquisition that involves confirming the representations made by the seller, evaluating the strategic fit and terms and conditions of the deal and validating financial, legal, operational and technological aspects of the transaction. keen due diligence can even help determine the final price.
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client service opportunities

gallegos: hr1 is signed; the advisory clock is ticking | big 4 transparency

break down the new law, the unanswered questions, and why waiting for certainty is a strategic mistake.

this is a preview. the complete video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
sponsored by poe group advisors: helping accountants buy, build, and sell exceptional firms. see today’s special offer

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music, audible, player fm, audacy, rss
get free gits, exclusive access, and more! get more! go pro! 
.

big 4 transparency
by dominic piscopo, cpa
for 卡塔尔世界杯常规比赛时间

what does it take to turn dense tax law into business wins? in this episode of the big 4 transparency, host dominic piscopo sits down with mark gallegos, tax partner at porte brown, to explore how a self-described “tax geek” became an eminence engine by teaching, writing, and speaking across the country while translating the new hr1 legislation into clear moves for clients. 

more dominic piscopo | more private equity | more pay & compensation

gallegos serves on the aicpa strategic tax reform advisory group (“strike force”), where volunteer experts parse bills, surface practitioner pain points, and help shape the letters and asks that go to treasury, irs, and capitol hill. that inside track, pressure-testing interpretations with national peers, feeds his day job: delivering 50,000-foot explanations that prompt the most valuable question in professional services: “what should we do next?” 

gallegos and piscopo dive into hr1’s planning levers. 

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outlook & analysis

ten predictions: pe, alternate practice structures and more

every year, the 2025 rosenberg map survey asks the industry’s top consultants to share their observations from cpa firms across the country: how do you think the next 12 months will unfold? trends? predictions? other thoughts? also, how would you assess the last 12 months? trends? observations? struggles?

valuations have changed … and risen.

by phil whitman
 the rosenberg survey

while many trends will continue, here are my top 10 predictions:

  1. traditional m&a activity, cpa firm to cpa firm, will continue to be very robust.

not all cpa firms will qualify for investment by private equity and other strategic investors. as such, firms will combine for a variety of reasons including: succession and transitions, increasing profitability and gross revenues, expansion of service offerings, expansion of geographic coverage as well as adding additional depth and breadth in existing service lines.

more: the 2025 rosenberg map survey is available from 卡塔尔世界杯常规比赛时间 here.

  1. valuations of cpa firms will increase as private equity creates bidding wars between each other. we have already seen demand of cpa firms of certain sizes exceeding supply. as such, we believe that even the larger private equity-backed firms will see acquisitions of smaller firms as not only lucrative additions but significantly more supply. approximately 10,000 +\- firms with two or more partners that are members of the aicpa. many of these smaller firms are very profitable and have been seeing multiples of two to three times gross revenues.

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