today's features

should you offer financial services?

couple meeting with investment advisor.

10 points to consider before adding them to your practice.

by ed mendlowitz
202 questions and answers: managing an accounting practice

question: i am thinking of adding financial services to my practice. what are your thoughts?

response: for starters, “financial services” means selling investment products or managing money.  this is different from adding financial planning, which i see as an extension of and a next step to sound tax planning for clients.

more: thirteen things to consider before you sell your practice | how much is your tax practice worth? | ready to retire? selling your practice is no strategy | uncooperative partner might not be the problem | merge in lower-priced work without losing out | 20 things you need for a business valuation
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

getting into the financial services business requires tremendous effort, training and a long startup period until a critical mass can be attained where there will be a reasonable cash flow and profit. this business involves the ability to sell and then deliver.
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survey: are you offering the right services?

accountants share where to find the opportunities.

by 卡塔尔世界杯常规比赛时间 research

service lines are the life-sustaining arteries of every cpa practice. nobody can offer all possible services. you have to pick and choose. the trick is to go where the opportunities are.

the 卡塔尔世界杯常规比赛时间 outlook 2024 survey on emerging issues, opportunities and trends is asking which service lines will give you the most opportunities next year.

more: survey: which niche’s the best niche? | women-owned businesses upbeat but need help | 42% of accountants turn away work over staff shortages | accountants to the rescue as startups struggle | talent gap widening: be very scared | accountants hopeful, concerned and confused about ai | looking for recent grads? good luck | cpa biz is booming, but for how long? | accountants economic outlook brightens
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

we’re seeing predictable preferences for the traditional tax work, bookkeeping and business advisory, with substantial numbers for client accounting services.

we’re also seeing surprises.
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pe, consolidations to keep impacting accounting profession

cash infusions make the recruiting environment more competitive.

by angie grissom
the rosenberg map survey

editor’s note: every year, the rosenberg map survey asks the industry’s top consultants to share their observations from cpa firms across the country. how do you think the next 12 months will unfold? also, how would you assess the last 12 months?

i believe competition will continue to increase and firm leaders will continue to make changes regarding business structure. leaders will continue to innovate their strategies to meet the market demands. private equity infusions and consolidations will continue at a steady pace, as structures will evolve to align with each individual firm’s leadership goals.

more: a 40-hour workweek is feasible | five ways staff shortages are changing firms forever | soft skills are front and center | it’s time for a new business model | rosenberg map: partner incomes surge 11.4%
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

firms will continue to place priority on building advisory practices and streamlining operations to increase efficiency and communication. firm governance structure, clear goals and increased transparency and accountability will be required to remain competitive.
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happy clients will blow your horn for you

burst of color emerging from trumpet bell

these are the best referrals you can get.

by hitendra patil
client accounting services: the definitive success guide

to expand and grow your client accounting services practice, you need a steady stream of new prospects. while referrals have been accountants’ #1 source of getting new clients, this method gives no predictability and control to accountants on which types of prospects come in their doors. you need the ability to attract cas-fit clients continuously. hence, your lead generation process needs to be adjusted accordingly.

more: start with existing clients to add cas | your clients’ words = your new cas marketing | price by outcome, not time spent | your cas engagement letter needs a reset option | help your clients run their businesses better | cas tech stack depends on cloud use | five ways to profit from cas | cas is a value pitch | accountants are perfect for virtual cfo roles
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the accounting profession’s largest cas survey revealed that along with the firm’s website, “proactively seek referrals” is the top marketing method for firms to get new cas clients. how do you proactively seek referrals without waiting for them?
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make your practice better

two seated men looking at laptop screen together

are you helping clients achieve their goals?

by august j. aquila
price it right: how to value accounting services

there is only one person who can make your practice better. that person is you if you are a sole practitioner. if you are a multi-partner firm, then it’s up to all the partners and senior staff. let’s explore how you get your firm to the next level.

more: five tips for cross-selling and upselling | the four steps of your personal marketing process | how does your firm measure up? | six questions before asking for all the referrals you deserve | five rules for a marketing orientation | ten keys to marketing success
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

do you tolerate mediocrity?

tolerating mediocrity is the death of many good firms. whenever and wherever you see it in your firm, stamp it out fast.
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