today's features

2026 outlook: why small firms, pe giants, and the middle are headed in different directions

a profession splitting in three.

by 卡塔尔世界杯常规比赛时间 research

the u.s. accounting profession is no longer moving along a single growth continuum. it is splitting into three distinct economic paths—each governed by a different logic, facing different challenges, and offering different prospects. in 2026, these paths are likely to diverge further.

more outlook & analysis

at one end, solo and micro-firm accountants are increasingly choosing independence and control over scale. at the other end, large firms backed by private equity are consolidating aggressively in areas where profits are already concentrated. between them sits the traditional mid-size firm, caught between two models that are pulling the profession apart.

for many mid-size firms, 2026 will force a choice: grow larger and enter the consolidation race? or deliberately shrink, specialize, and adopt a more solo-like economic model?

for smaller practices, it means they will find a supportive environment, provided they specialize and price their services intelligently. large firms will accelerate consolidation and extract scale-driven returns. and mid-size firms will face increasing pressure to choose a direction. read more →

make distinctive service a process

businesswoman in a meeting with a male colleague smiling at him as they sit at a table discussing paperwork over coffee

what a client service plan can add.

by domenick j. esposito
8 steps to great

derived from the understanding that each client has a different set of needs, your firm needs to develop a client service plan that tailors your services to match client needs.

more by domenick j. esposito
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

the client service plan ensures the highest level of quality service by focusing your engagement team on exceeding a client’s expectations.
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whitman: new firm deals: flexibility, culture, and the rise of “31 flavors” | holistic guide to wealth management

firms that prioritize, listen, and align position themselves for better long-term outcomes.  

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by rory henry cfp®, bfa™
for 卡塔尔世界杯常规比赛时间

phil whitman, president and ceo of whitman advisory, works with hundreds of cpa firms and more than 230 strategic investors across private equity, family offices, wealth management aggregators, and publicly traded consolidators. he sees a profession undergoing unprecedented transformation, and whitman has a front-row seat.

in this episode of holistic guide to wealth management, whitman shares his observations with me from his unique vantage point.  

more rory henry and the holistic guide to wealth management

buy the holistic guide to wealth management

whitman points to 2021 as the inflection point for the profession’s transition. that’s when eisneramper became the first major cpa firm to accept private equity (pe) investment, followed shortly by citrin and cherry bekaert. those deals opened the gates for capital providers and ignited a wave of consolidation across firms of all sizes. the profession hasn’t looked back since. 

transaction activity has since accelerated, creating unprecedented competition for deals and pushing accounting firm valuations into territory the profession has never seen before.

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the 8 mega trends every cpa needs to understand before 2026

what happens to accountants when ai agents run the economy.

by 卡塔尔世界杯常规比赛时间 research

for most of the past decade, “digital transformation” meant faster systems, better dashboards, and incremental automation layered on top of human decision-making. by 2026, that framing will no longer hold.

the defining shift now underway is not simply more technology, but who—or what—executes economic activity. across finance, operations, compliance, and professional services, autonomous systems are moving from support roles into execution roles. software is no longer just informing decisions. it is initiating them.

more on artificial intelligence

that transition is reshaping how work is done, how risk is distributed, and how trust is established. it is also quietly repositioning the tax and accounting profession—from recordkeeper and reviewer to certifier of machine-driven outcomes.

卡塔尔世界杯常规比赛时间 believes eight mega trends will define 2026—not as isolated developments, but as a converging system change. read more →

commitment to transformation is key

every year, the 2025 rosenberg map survey asks the industry’s top consultants to share their observations from cpa firms across the country: how do you think the next 12 months will unfold? trends? predictions? other thoughts? also, how would you assess the last 12 months? trends? observations? struggles?

trade static succession plans for leadership development ecosystems.

by angie grissom
the rosenberg survey

as we look ahead, i believe the next 12 months will continue to test our industry’s willingness to evolve. the firms that thrive will be those that move with clarity, courage and commitment to transformation and those that are ready to take the first step even if they are unsure of how to transform. the key is to move.

more: the 2025 rosenberg map survey is available from 卡塔尔世界杯常规比赛时间 here.

key predictions include:

  • reinvention will no longer be optional. firms must rethink how they work, whom they serve and how they deliver value. this includes segmenting clients, eliminating low-value engagements and designing service models that align with client roi – not just hours worked. this is rewarding for everyone involved.
  • talent strategies must evolve. with changing workforce expectations, firms will need to adopt agile leadership models and invest more deeply in career pathing, mentoring and inclusive leadership development. retention and engagement will hinge on leadership’s ability to connect with people, especially emerging leaders – on a personal and purposeful level. purpose is key here.

read more →