today's features

women-owned businesses upbeat but need help

line chart

access to capital is a concern … and an opportunity for accountants.

by 卡塔尔世界杯常规比赛时间 research

despite a few challenges, small businesses are somewhat optimistic about their immediate future. according to the bank of america’s “2023 women & minority business owner spotlight,” 67 percent expect their revenue to increase over the next 12 months, and 46 percent plan to expand their business.

more: survey: 42% of accountants turn away work over staff shortages | ethics on sustainability puzzle some accountants | accountants hopeful, concerned and confused about ai | survey respondents see exciting year coming up | the 7 categories of cybersecurity solutions firms need | how auditors can beat ai | why the u.s. must act now to protect our online privacy
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this guarded optimism is in the face of several perceived problems. only 34 percent think the national economy will improve in that timeframe, a number unchanged since last fall. a few more – 41 percent – see their local economy improving, though that number has dipped 2 percentage points since last fall.
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outlook: soft skills are front and center

woman giving presentation to seven people with whiteboard and sticky notes

leadership must be ready to challenge mindsets … and not slowly.

by sarah dobek
the rosenberg map survey

editor’s note: every year, the rosenberg map survey asks the industry’s top consultants to share their observations from cpa firms across the country. how do you think the next 12 months will unfold? also, how would you assess the last 12 months?

i believe that over the next 12 months, firms will continue to focus on ideal clients with a more strategic focus on client acceptance. this will help with bandwidth constraints, ensure strategic growth and protect resources. as an outcome, firms will be challenged to improve scoping conversations by considering their services.

more: outlook: it’s time for a new business model | rosenberg map: partner incomes surge 11.4%
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client experience standards will become a stronger focus as well. as a result of focusing on advisory and consulting services, they will identify and likely face challenges around skills development in these areas. training and development inside firms will continue to evolve, and by next year, firms will be back in full swing with their soft skills development training if they weren’t already in 2023.
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start with existing clients to add cas

 

their questions will help shape your pitch to others.

by hitendra patil
client accounting services: the definitive success guide

you will use very similar fundamental steps to generate words and content to express the value of your client accounting services offering. you will focus on each component of your cas offering to do so, e.g., different content to talk about bill payment services, different for advisory and outsourced cfo services, and so on.

more: your clients’ words = your new cas marketing | attract clients through facebook groups | want higher profitability? turn to cas | structure insights as what-why-what | set your processes apart in nine steps | five ways to overcome cas staffing challenges | think cas isn’t for your firm? | convince your firm of cas value | ten ways to tell a client is ready for cas
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you will also use the “contrast principle” to differentiate between your “usual” services and “cas offering.” marketing cas to your existing clients will be different than marketing cas to your prospects.
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art werner: what the corporate transparency act means for accountants

a crucial guide for you and your clients.

by art werner
werner-rocca ltd.

concern is starting to be expressed by many cpas as to what their responsibilities are regarding the corporate transparency act. clients, if they haven’t done so already, will be expressing their own concerns and frustrations.

what compliance issues are on our client’s horizon, and where does the cpa fit in regarding the cta? cpas and tax professionals need to know how to advise their clients in this new regulatory era of the cta.

more in tax & financial planning: when clients haven’t filed taxes for years | it’s ok to say no to clients (even the large ones) | financial planning: beyond the numberscareful… you may be advising! | jason deshayes: what we’re doing isn’t working | stress test: will clients get the outcome they want? | irs and ftc cybersecurity expectations of tax practitioners | with fresh funding, irs shows service improvements | stop non-tax season service requests | congress: tax prep companies shared private data with google, meta for years | safe harbor compliance reduces risk of fines and penalties | how tax practitioners became cybersecurity risks | get clients to bring tax docs early … yes, early |

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the corporate transparency act mandates that a business entity must disclose who the beneficial owners of the business entity are. corporations, partnerships, professional corporations, and limited liability entities are all subject to the cta. the purpose of the cta legislation is to assist the financial crimes enforcement network in identifying entities that may be involved in money laundering, terrorism, tax evasion, organized crime, and/or other illegal activities.

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