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accounting influencers

how to fix the broken education systems | accounting influencers

“the classroom is no longer a pipeline for work-ready professionals.”

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accounting influencers
with rob brown

today’s accounting leaders are facing an alarming truth: the next generation of recruits may be the least “work-ready” in decades.

they know their algebra, their shakespeare, and their chemistry formulas—but not how to introduce themselves in a job interview, meet a deadline, or handle feedback. that’s the provocative premise explored in the latest episode of accounting influencers podcast, where host rob brown tackles the widening gap between what schools teach and what firms need.

“the classroom is no longer a pipeline for work-ready professionals,” brown warns. “and accounting firms are starting to feel the pain.”

brown, a former high school math teacher, speaks from experience. he spent years coaching students to pass tests—not preparing them for the real world. “the curriculum is built for exams, not for the workplace,” he says. “no one’s teaching children how to build trust, handle tough feedback, or develop emotional intelligence.”

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outlook & analysis

the $125 billion challenge: intuit’s ai platform redraws the accounting map

intuit ceo goodarzi: investing $1 billion a year in ai.

by 卡塔尔世界杯常规比赛时间

intuit’s ai revolution is here, and it’s not waiting for accountants to catch up.

at the 2025 intuit connect conference, ceo sasan goodarzi pulled no punches. the company’s launch of its new intuit intelligence platform, he said, was “the largest technology disruption in our history.”

for cpa firms, that disruption is already underway. the platform’s autonomous ai agents are performing the work that accountants have historically billed by the hour, including transaction categorization, reconciliations, invoicing, payroll, and even client communications.

related: bot wars: wolters kluwer, intuit, thomson reuters battle for ai dominance in cpa firms | cornerstone report

routine has become real-time. compliance is now continuous. and bookkeeping? it’s getting automated.

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cornerstone

bot wars: wolters kluwer, intuit, thomson reuters battle for ai dominance in cpa firms | cornerstone report

smart new toolbox or pandora’s box? inside the surge behind agentic ai.

by 卡塔尔世界杯常规比赛时间 research
cornerstone report

the accounting industry is undergoing a seismic technological shift as artificial intelligence transitions from a buzzword to a business imperative.

more cornerstone reports: private equity update: over 90 deals, $200 billion in value | intuit fires back with agentic ai after xero nabs melio | xero buys melio for $3 billion in race for ‘the active gl’ | gen ai in accounting: epic transformation, or overheated hype? | gen z surges into accounting for all the reasons your mother told you | major changes to circular 230: implications for tax professionals | salary and compensation outlook for small cpa firms | battling the staffing crisis: is a little-known, but controversial, visa program the answer? | twelve years and out: seasoned accountants join the exodus. | jobs outlook: strong and steady growth in hiring and earnings for u.s. accountants | student accounting enrollment shows third year of recovery | cpa billing rates, tax return fees, and client accounting pricing at cpa firms

more ai: 5 ways to stay ahead of the ai curve | accounting influencers | strategic ai, not shiny objects | bot wars: wolters kluwer, intuit, thomson reuters battle for ai dominance in cpa firms | don’t get fired by your own automation | don’t let ai sound smarter than you | farlee: ai and outsourcing shape careers | taxplaniq escalates the battle in tax planning software | why advisory is broken. and what comes next | haase, radzinsky: inside the taxdome-juno ai alliance

in the past year, cpa firms across the u.s. have quietly begun deploying generative ai assistants, machine learning tools, and “agentic” ai platforms to automate audits, prepare taxes, and provide financial insights.

it’s astonishing:  the profession has reached a tipping point where those not investing in ai risk being left behind.

in this 卡塔尔世界杯常规比赛时间 research cornerstone report:

  • how cpa firms are embracing ai

  • ai adoption surges from experimentation to mainstream

  • the new agentic ai toolbox: platforms and solutions leading the charge

  • measuring the payoff: efficiency, roi, and firm economics in the ai era

  • talent in the age of ai: how roles and skills are evolving

  • ai in action: use cases and success stories from firms

  • navigating risks, regulation, and ethical challenges

  • overcoming implementation hurdles: change management and best practices

  • the road ahead: strategies for firm leaders

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advisory & consulting

don’t sell cas/caas

two men talking across a table, one holding a sheet of paper, window and brick wall in background

do this instead.

by hitendra patil
client accounting services: the definitive success guide

you know the story.

  • you painstakingly created your client accounting services (cas) offering. you may have also created your client accounting and advisory services (caas) offering.
  • you and your team worked intently and intensely to get there. your early adopter cas clients seemed enthusiastic about the promise of your cas/caas offering.
  • however, you soon found that it was becoming increasingly challenging to acquire more cas/caas clients.
  • all the pieces are in place to create a thriving cas practice, but the results are worrying.

more by hitendra patil
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

what’s missing?

selling advisory can feel awkward, but that’s because it’s not meant to be sold like a product. this article repositions how you present advisory-cas, not as a service line but as a shift in how clients grow. we will also cover how to stop “selling” and start aligning with the outcomes clients already care about most.
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featured video

pirolli: you can’t “declare” independence — you have to earn it | gear up for growth

firms that want to stay independent must transform how they operate, lead, and plan for succession.

this is a preview. the complete episode is first available exclusively to pro members | go pro here
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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

“the problem that a lot of firms have is they just don’t pay attention to what succession really is until they get to the last few years,” explains william “bill” pirolli, executive vice president of firm services at succession institute, llc, on gear up for growth, hosted by jean caragher of capstone marketing. “it has to happen all throughout the lifetime of the firm in order to be properly established at the end.” 

more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more gear up for growth

more 卡塔尔世界杯常规比赛时间 videos and podcasts here

pirolli, a former aicpa chair and longtime cpa firm partner, emphasizes that succession planning must begin on day one, not five years before retirement. he cautions that too many firms wait until it’s too late to build future leaders or transfer client relationships effectively. 

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