today's features

big 4 layoffs reveal new jobs reality | accounting influencers

industry turbulence opens doors for smaller firms, but only those that clearly define and communicate value.

this is a preview. the complete video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
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sponsored by poe group advisors: helping accountants buy, build, and sell exceptional firms. see today’s special offer

accounting influencers
with rob brown

between june 2023 and september 2024, several of the largest accounting firms announced significant workforce reductions and structural changes. kpmg disclosed a deeper round of auditor layoffs in mid-2023. grant thornton cut approximately 3% of its u.s. staff (about 350 employees) in may 2024. in september 2024, pwc announced one of its most significant reorganizations in years, resulting in the elimination of approximately 1,800 positions in its u.s. operations.

since then, further reductions have continued. in may 2025, pwc laid off approximately 1,500 more u.s. employees (around 2% of its u.s. workforce), primarily in its audit and tax lines. meanwhile, kpmg pursued additional cuts, including a round impacting roughly 4% of its u.s. audit workforce later in 2024. grant thornton also followed the earlier reductions with more targeted layoffs after its private-equity deal, trimming about 150 u.s. roles (1.5% of its domestic workforce) in late 2024.

these moves are not isolated. they signal a broader industry recalibration, leaving thousands of accountants uncertain about their future.

at the same time, some major firms are doubling down on mandatory office attendance. industry observers say the combination of job insecurity and rigid workplace policies could push professionals to seek more flexible and stable opportunities.

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advisory includes more than you might think

henry
rory henry, a behavioral financial advisor, is the director at arrowroot family office and co-founder of afo wealth management forward. he has created a program to help accounting professionals incorporate holistic wealth management and proactive planning services into their practice.

what do you see when you envision your future?

by rory henry
the holistic guide to wealth management

i work at a virtual family office called arrowroot family office. over the course of my career i have learned that family (and family dynamics) significantly shapes who we are and how we form relationships in life.

more: wealth management: can you afford not to provide it?
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research shows that one of the biggest drivers of family dynamics is the order in which each child is born. birth order theory, developed by alfred adler in the 20th century, suggests that the order in which children are born can have a significant impact on their development and personality.
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create an accountability chart for your firm

it beats an org chart and here’s why.

by jody grunden
building the virtual cfo firm in the cloud

“getting the right people on the bus, the wrong people off the bus, and the right people in the right seats – these are all crucial steps in the early stages of buildup…” – jim collins, “good to great”

when adam and i first started the company, we didn’t have much organizational structure. we didn’t need it. but as the company grew, it became necessary to develop an organizational structure. there’s a great quote by michael e. gerber in his book “the e-myth revisited” that says, “without the organization chart, confusion, discord and conflict become the order of the day.”

more by jody grunden
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we got to a point where we realized that adam and i didn’t have clarity around our individual roles, and we were overlapping one another. we needed to have clearly defined roles for one another as well as the people who were working for us. lack of clarity can cause a loss in production.
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client accounting vs. client advisory services: the five key differences

man standing, looking down at five giant golden keys

plus three ways to help clients see the value.

by hitendra patil
client accounting services: the definitive success guide

i am often asked the question, “how do i show a client the value of my advisory services?” my answer is simple.

many firms blur the line between accounting and advisory, but your clients don’t. this article will help you learn how to ensure clients understand the real value of your advisory services. we will break down the five key differences that separate cas from traditional accounting, and how to clearly communicate each one. understanding this distinction helps you price with confidence, package your offerings and help clients grasp your value.

more by hitendra patil
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

did you notice that clients now want more than just numbers? they seek an advisory service that enables them to make informed decisions, allowing them to focus their efforts on growing their businesses and creating value for themselves and others. providing advisory services is a very rewarding job, but it can be challenging to ensure that your clients understand the value of your services.
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melancon: p.e. and the partnership | gear up for growth

“private equity firms are beginning to realize how annuity-based tax and advisory work is, which creates a different value proposition for cpa firms compared to other industries.”

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
originally published 1/7/25
sponsored by poe group advisors: helping accountants buy, build, and sell exceptional firms. see today’s special offer

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: applegoogle/youtubespotifyiheartdeezer, amazon music, audibleplayer fmaudacy, rss.

poe group advisors consistently excels in helping our clients find the right accounting practice sales opportunity.

 

gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

in a landmark episode of the gear up for growth podcast, barry melancon, cpa, cgma, the longest-serving ceo in aicpa history, joined host jean caragher to share his invaluable insights on the evolution of the accounting profession. after 30 years at the helm of the aicpa, melancon stepped down at the end of 2024, leaving a profound legacy of innovation and transformation.

gear up for growth spotlights the best strategies for smart and efficient growth in today’s competitive landscape. more gear up for growth every friday here | more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

reflecting on his appointment in 1995, melancon paints a vivid picture of a pre-digital world where cpa firms relied on print newsletters and direct mail for outreach. “there was no social media, no websites, no digital presence,” he notes. the intervening decades have seen a seismic shift in how firms promote themselves, driven largely by the expansion of services and advancements in technology.

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