bissett bullet: give them a reason
today’s bissett bullet: “‘businesses like what we have to say, they just don’t want to change their accountant.’ really? then why were they talking to you?”
by martin bissett
by martin bissett
1. either they were wasting your time, unlikely, or
2. they did not have a strong enough case for changing, likely.
if that is the case, revisit exactly what is involved in your conversation with the prospective client because you were not there for the sake of their health. you were there to discuss them coming to work with you. if they do not want to change, ask yourself why not?
by martin bissett
by martin bissett
take a look at the culture of your business. does it reflect your vision and values? do your people know what the vision and value are and how do they reflect them? have you created an environment where they are happy to spend up to half of their waking life?
a happy, engaged, loyal team who understand what you want to be known for and are motivated to deliver that will result in greater retention, reduced recruitment cost and outstanding client experiences.
by martin bissett
this is solely a threat in terms of those clients who only have compliance needs. if you are a firm that is reliant on that work, now is the time to build a pipeline that brings you bigger and better clients. if you are already at the advisory stage then you cannot be replaced by tech. in fact, many firms that already go beyond compliance have written themselves into their clients’ strategic plans for years to come, because they are recognized as critical to that plan and an integral part of the business operation.
today’s bissett bullet: “identify your major form of marketing but …”
by martin bissett
see more bissett bullets here
today’s bissett bullet: “can you really call yourself an advisor if …”
by martin bissett
see more bissett bullets here
10-minute insta-poll: the economic outlook for tax and accounting professionals.
from the 卡塔尔世界杯常规比赛时间 research team
join the survey. get the results.
by martin bissett