the myths of performance management

be careful what you measure, says management guru gary cokins

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with steven sacks

cpas and finance leaders must start asking some really painful questions, according to gary cokins, an internationally recognized expert in performance management, in this interview with steven sacks for 卡塔尔世界杯常规比赛时间.

questions like:

• do we know where we make or lose money?
• do our managers understand the strategy? the executives?
• are we measuring the right things?

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