by sandi leyva and jason holmes
influencer marketing has been around forever in retail marketing, but does it have a place in the accounting and tax profession? absolutely! here’s what most firms are missing out on when it comes to leveraging this profitable channel.
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first, let’s get everyone on the same page and define influencer marketing. it’s simply getting help from someone with a large following – an influencer – to market your offerings in exchange for value or a fee. in a way, it’s like an endorsement or sponsorship. but unlike a sponsorship, which is somewhat passive, an influencer is more actively participating in the promotion of your items. you might think of influencers as paid referrals on steroids.