have a conversation, not a pitch.
by sarah johnson dobek
why focus on solving your clients’ problems? the simple answer is, why wouldn’t you?
more: the right dna for growth | seven reasons your growth plans are stalled | five ways to grow new service lines | how crisis illuminates your biz dev skills | take the pressure of ‘selling’ out of ‘cross-selling’
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most people don’t get into business to not solve their clients’ problems. when we go out and present ourselves to potential clients, we tend to forget to focus on the very simple concept of problem-solving. instead of learning how we can help their business, we tend to focus on making sure they know we are credible or have been in business for xx years.