by sarah johnson dobek
learning to say no is an important part of growing your business. it helps you stay focused on your strategy and goals and helps you ensure you are using your time most effectively. however, saying no can sometimes also impede your growth.
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you get referrals that don’t fit your target market, employees bring you ideas that don’t fit your strategy or you say no because of previously bad experiences or results from a situation. when these situations add up over time with individuals, it can stifle their willingness to refer you more business or share their ideas. the result is stifled innovation, loss of referrals and loss of growth opportunities.