plus the effects of a late mature market.
there is an important concept in marketing that provides companies with tremendous insight as to what they can expect for their products or services in the marketplace. it’s called the product life cycle and, sooner or later, all products and services will go through the complete cycle. as they do, several external and internal factors change. the accounting industry and the services it provides are no different.
more:what we know about pricing strategies|make the most of your marketing mix|marketing orientation is what firms need|when hourly billing hurts profits
exclusively for pro members.log in hereor2022世界杯足球排名 today.
as this figure shows, the product life cycle is divided into four distinct phrases: introduction, growth, maturity and decline. the most important thing to remember about the product life cycle is that it is intimately tied into the sales of that product or service. it’s important that a firm’s marketing mix change during the life cycle of its various products.