marketingsherpa features “beyond the click” study by aicpa, bsg

marketingsherpa_logo.pngtrust and believability go much further than tantalizing incentives.

ads in third-party newsletters can generate plenty of leads. “but you should focus on an ad campaign’s longer-term effect — not simply immediate clicks,” according to marketingsherpa, the research firm with more than 370,000 followers.byeondtheclickcover.gif

a new study by the aicpa and the bay street group llc offers four takeaways for marketers wanting to maximize the impact from e-newsletter ad campaigns.

read more →

aicpa members take tax questions

over 10 years of collaboration with usa today 

washington, dc (aicpa) – certified public accountants, who are members of the american institute of certified public accountants, are answering tax questions from usa today readers this tax season as part of the newspaper’s annual effort to provide online tax assistance to readers. read more →

four success habits for tax season

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how does your busy season compare?

join the survey; get the answers.

by rick telberg
at large

busy season has a way of bringing into focus the habits and practices that separate the successful firms from the less than so.

in reviewing our data so far, it’s clear that the more effective firms share a few key traits. their partners and staff report less stress, smoother operations and increased revenue-both overall and on a per-client basis.

what are they doing right? they tend to excel at four skills: read more →

how to get more done by doing less

bmighty_logo.gifwant to learn how to manage your in-box and minimize distractions and interruptions?

by rick telberg

it all starts with checking your e-mail less often

several times every day, workers across the country ask themselves the same questions: “should i finish what i’m doing? or should i take a quick peek at my e-mail in-box?”

read the rest of the article at bmighty, here…

microsoft wants companies to quit quickbooks

microsoft-dynamics-logo.jpg20 percent of gp customers have moved to the dynamics erp suite from quickbooks.

or, at least, that’s what microsoft found in doing gp customer research, said jon pratt, senior director at microsoft and gp guru. read the full article.

but i tend to agree with “doug from northern michigan,” who comments: “there is absolutely no way that small businesses are going to migrate from a $200 user license of qb to $11,000 and up for gp licensing. in addition, most cpas that i work with don’t support gp and don’t plan to. i have one customer that says even with java-memory issues and qbw size issues, what else can you use for $200 per seat to run your $15million business on? microsoft is seriously kidding itself.”

leon faris: 3 things to know before buying or selling an accounting firm

current trends: demand and prices remain strong

leon-faris-headshot.jpg

few people have been brokering mergers and acquisitions of accounting firms for as long as leon w. faris (pictured) at atlanta-based professional accounting sales. he’s been doing it since 1983. so we asked…

q: how’s the market for firm mergers today?

faris: the cpa firm merger-acquisition market appears to be holding up well. there continues to be strong demand for the smaller firms, those grossing less than $1 million in annual fees. obviously, things slow down considerably during “tax season” and begin to recover after the march 15th corporate filing deadline.

q: how are small firms faring? read more →

is cpa firm ownership for cpas only?

maybe auditors can’t afford to be in the auditing business alone.

reflecting on the $522-million verdict against bdo, which makes the global network liable for the work of the u.s. firm, the influential floyd norris (pictured) of the new york times wonders if it’s time to allow outside ownership of auditing firms.

he writes:

“…it is likely to be necessary to revise laws that now say auditing firms must be controlled by auditors — and by local auditors at that. there is no comparable rule that you have to be a banker to own stock in a bank, or an engineer to own shares of a car company. but there are rules that such companies need some directors who are independent of management.

“the time is coming when big international accounting firms may have to be organized in the same way as the big international companies they audit.”

see floyd’s article here.

i’ve long said that assurance services are already managed and marketed like insurance. so, why not follow the securitization of risk to it’s logical extent?

cpa firms flee churches under fire

031308.jpgall of the ministries preach varying degrees of what is called prosperity gospel, a belief that material wealth is proof of god’s blessing,” according to the tampa (fla.) tribune.

hmmm… where does that go on the balance sheet?

some accountants are now leery of working for certain megaministries, said ken behr, president of the evangelical council for financial accountability, an accrediting group for churches and other religious nonprofit organizations. read more →

elliott spitzer case holds 4 lessons for cpas

031308.jpeggo ahead, ask fraud expert gary zeune, cpa, about elliot spitzer.

not surprisingly, he has some thoughts, all of them trenchant…

  1. perfect example of how really smart people do really stupid stuff. so don’t ever think someone is too smart not to steal, embezzle, kickback scheme. (can anyone say: “tom coughlin, no. 2 person at wal-mart and and head of security who stole $500,000 of gift cards?”)
  2. did you see that the fbi wasn’t even investigating prostitution? they were looking into unusual cash transfers his bank had reported on sars (suspicious activity reports).
  3. powerful people sometimes don’t think the rules apply to them.
  4. he didn’t think he’d get caught (same reason we speed when driving).

bdo’s troubles in u.s. go global

bdo-international-logo.jpgbut it could take a new trial to decide the issue.bdo international may have to pay part of $522 million in damages that its allied u.s. firm owes a bank, an appeals court ruled wednesday.

the trial judge found that banco espirito santo failed to prove that bdo international managed and controlled bdo seidman, which limited the judgment only to chicago-based bdo seidman. but the 3rd district court of appeal disagreed, saying that enough evidence was presented at trial to prove the relationship.

“the victory today means that ultimately bdo international, along with all the bdo member firms and offices worldwide, will be jointly liable for the $521 million judgment against bdo seidman,” said a banco espirito santo attorney.

more at the miami herald and law.com.

true grit in tax season

tax season is tough on everyone. just ask this administrative assistant at a small cpa firm:

i love the gals i work with and most of the time, it is fine. tax season is another story!! it can get so hectic, and what is suppose to be a 30-hour week becomes 36, 40 or more hours a week, and the stress and pressure to get things done fast and the clients…..oh my stomach hurts!

all i can say is that you have to have a certain character to do taxes, and i don’t think i have it! i get too stressed out, probably because i know that i have three kids at home that need me and other commitments like church, girl scouts, cub scouts and my business that i still have to attend to, and if i am putting in 36 hours at the office, i have to neglect something else, because i have it all scheduled too close together!

at “notes from a tamm creation,” here.