marketingsherpa features “beyond the click” study by aicpa, bsg
trust and believability go much further than tantalizing incentives.
ads in third-party newsletters can generate plenty of leads. “but you should focus on an ad campaign’s longer-term effect — not simply immediate clicks,” according to marketingsherpa, the research firm with more than 370,000 followers.
a new study by the aicpa and the bay street group llc offers four takeaways for marketers wanting to maximize the impact from e-newsletter ad campaigns.